California's new privacy law, which just took effect in January, could soon be in for a major overhaul. Read the whole story
Verizon is among several big companies whose ads are shown positioned next to hate or conspiracy content on Facebook, in a post by the … Read the whole story
With the change, iOS14 users will be asked to give explicit consent in order for individual apps to track their activity, and share it … Read the whole story
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, … Read the whole story
Local radio in the U.S. will grow to $12.8 billion this year, down from $14.1 billion in 2019, BIA Advisory Services says in a … Read the whole story
It looks like any downward movement is not a long-term trend, with time spent on podcasts returning to steady growth. Read the whole story
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress … Read the whole story
Some returning TV franchises -- golf, NASCAR, and horse racing -- have seen slight to major viewing declines for the most recent reporting week … Read the whole story
Streamers and entertainment companies can now join CPGs in delivering personalized video and audio promotions to supermarket and drug store shoppers via Catalina's customer … Read the whole story
Four federal lawmakers have unveiled a bill that would prohibit federal law enforcement agencies and other government entities from using technology that identifies people … Read the whole story
hiQ Labs is asking the Supreme Court to leave in place an injunction that requires LinkedIn to allow its pages to be scraped. Read the whole story
Brand trust now ranks second only to price as the most important factors determining whether consumers buy a new brand or remain loyal to … Read the whole story
The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta … Read the whole story
Daily sessions, when a user interacts with an app, grew 104% between those few months. Read the whole story
In the last 15 years, a total of 2,100 newspapers have shuttered -- almost one-quarter of the 9,000 newspapers that were being published in … Read the whole story
Vice Media called attention to more "blocklisting" - as the focus shifts to racism, police brutality and mass protests. It is asking advertisers to … Read the whole story
The Interpublic CEO made the comment during a MediaVillage webinar held on Thursday. Read the whole story
Quora on Thursday became a "remote-first company." The company's CEO explained that employees will have the opportunity to work remotely. It also lets the … Read the whole story