Video Insider
SVODs upped their use of the social platforms, looking to grab share of sheltering-at-home consumers' expanded streaming time. Promo format profiles differ by service. Read the whole story
Traditional and new pay TV companies have seen average ad revenues per user tick up slightly through first-half 2020 with the hope that future … Read the whole story
In what could be an anathema for the 2020-21 upfront and other long-term media-buying decisions, U.S. ad execs say the average lead time for … Read the whole story
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. Read the whole story
The DNC, RNC and financial giant Wells Fargo have instructed personnel to stay off TikTok. Read the whole story
People want an easy online/mobile experience, and fast, free shipping, Avionos reports. Read the whole story
Failure to respond to campaign offers leads to personal disappointment, judging by emails from Donald Jr. and Eric. Read the whole story
Nearly seven weeks post-launch, HBO Max initial viewing is mostly comprised of current movies and older TV shows including theatrical film "Joker," "Ad Astra" … Read the whole story
The report, based on research conducted last year found that over the previous two years content marketing budgets were up 73% on average. Read the whole story
If the settlement is finalized, it will resolve one of the first lawsuits in California to allege a violation of the state's new Consumer … Read the whole story
Google is asking a judge for permission to immediately appeal his recent decision allowing search users to proceed claims that the company wrongly transmitted … Read the whole story
There's no branding on any of the material, which appears on state billboards and on social media. Read the whole story
Scripps says that figure is a "return of more than double Scripps' investment in podcasting over the last five years," and represents 4.5 times … Read the whole story
Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years. Read the whole story
- COMMENTARY
Over half are planning to change their stack. And most lack the basic "spine," Clevertouch reports. Read the whole story
The new platform is designed to help small and medium-sized businesses who need the creative and analytical expertise of an agency, but don't have … Read the whole story
New entries include a total of six new plant-based items from four of the company's brands: Birds Eye, Healthy Choice, Gardein and Marie Callender. Read the whole story
