Google is further cracking down on some ads on both YouTube and Chrome, but loosening its standard for mid-roll ads. Read the whole story
This year's projection is total TV revenue will decline to $61 billion from $70 billion, drifting lower to $56 billion by 2024. Read the whole story
The company says the changes will include establishing "media panel truth sets, census data collection technology, proprietary bias correction and calibration models and diverse … Read the whole story
In a world where many forms of human experiences have shifted from live, physical venues to virtual ones or been canceled altogether, the experiential … Read the whole story
The group says the proposed switch would lack transparency and impact ability to properly assess pricing. It's also demanding MRC accreditation prior to launch. Read the whole story
"The last thing D.C. companies need is another unexpected expense as they... devote their remaining resources to... rebuilding their businesses," ad orgs tell lawmakers. Read the whole story
Ad spending plummeted 28% across the major Anglo media markets -- the U.S., U.K., Canada, Australia and New Zealand -- during the first wave … Read the whole story
Groceries from Walmart lets users browse and fill shopping carts that never expire. Read the whole story
COVID-19-related economic woes have accelerated TV consumers looking to cut home entertainment costs -- in part, because they use more free TV streaming services. Read the whole story
Suit alleges that Fox knew of sexual misconduct allegations against Henry--who was fired July 1--going back as far as 2017. Henry has denied the … Read the whole story
Chinese app developer Cheetah Mobile has prevailed in a battle with investors who sued the company after allegations that 7 apps were involved in … Read the whole story
New Bonus Cams allow fans to watch the live telecast while choosing between secondary feeds with different camera angles and perspectives. Read the whole story
Users can use the new auto-designer to create email templates and landing pages, the company says. Read the whole story
Marcias will be responsible for leading the company's creative team, supporting the Snap brand, while heading up consumer and business global-marketing efforts. Read the whole story
Theatrical movies releases continue to have a tougher time in securing near-term summer/early fall scheduling -- all due to iffy, sporadic movie theater chain … Read the whole story
The streamer claims "Extraction" got an eye-opening 99 million "accounts" watching. We're guessing it's not a Nielsen measurement. Read the whole story
Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 by building a search engine during the early days of Google's launch. Now he … Read the whole story
It sounds like a movie trailer for a political thriller, complete with baritone narrator and heart-pounding music, like the kind you expect from a … Read the whole story
BIMI allows firms with DMARC enforcement to display their brand logos in emails. Read the whole story