by Wendy Davis
Lawmakers in Washington D.C. voted to effectively abandon a planned 3% tax on ad services and the sale of personal data. Read the whole story
by Joe Mandese
Big agency stocks continue trading below pre-COVID-19 levels, but at least one equity research group has revised its outlook upward citing strong second quarter … Read the whole story
by Karlene Lukovitz
Young became chairman of IAB's board in February, after serving as vice chairman of the organization since 2019. Read the whole story
by Karlene Lukovitz
An ownership shift is one move being considered as the Beijing-based parent company faces mounting pressure for the app to be banned in the … Read the whole story
by Karlene Lukovitz
The new, multiplatform lifestyle network is also adding four shows, including ones from Emeril and Gordon Ramsay. Read the whole story
by Gavin O'Malley
Code-named "Gryphon," the platform is being created in close collaboration with Twitter's Payments and Twitter.com team. Read the whole story
by Wayne Friedman
Walt Disney delays movie franchise "Mulan" to next year -- as well as pushing two other longer-term movie franchises -- "Star Wars" and "Avatar" … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
While COVID-19 has impacted the short- to mid-term marketing spend for marketers, the long-term impact is much less certain, according to The State of … Read the whole story
by Gavin O'Malley
The so-called "creator fund" will be distributed over the coming year, and could potentially grow over that period. Read the whole story
by Wendy Davis
"The only products Google allegedly sold to Arizona consumers are smartphones, and the complaint fails to allege a single deceptive practice connected to those … Read the whole story
by Laurie Sullivan
Brands and retailers using the Buy on Google checkout experience for product listing will no longer pay a commission fee, the company announced Thursday. … Read the whole story
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by Laurie Sullivan
The idea is to set up cookieless measurement partnerships with various companies, including Dish, Pinterest, Roku, Snap, Spotify and Twitter. Read the whole story
by Melynda Fuller
The company introduced a new CitizenNet cookie-less solution called Obsidian that uses AI-powered machine learning to reach high-intent audiences through a combination of content … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Major League Baseball returned last night to TV screens -- but how much will it and other sports mean for TV this fall? TV … Read the whole story
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by Richard Whitman, Columnist
The first half decline was 8%. In North America organic revenue was down -3.6% in the first half. Europe declined by 16.5% for the … Read the whole story
by P.J. Bednarski
Listeners who say yes will get a continuation of an ad. If it's no, Pandora resumes music playback. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Industry interest in "brand safety" has taken a nose dive as interest begins spiking in "online video marketing," "streaming media," and yes, even "print … Read the whole story