RTBlog
Don't be shocked to see Facebook's advertising results expand, not contract, when it releases its Q2 earnings on Wednesday. In the middle of a pandemic. Amid an advertising boycott by … Read the whole story
U.S. ad spend is proving to be relatively resilient and is expected to decline by just 7% this year to $224.5 billion before climbing … Read the whole story
Traditional linear TV, which saw a 5% rise in total day persons 2+ viewership in March and April versus a year ago, has now … Read the whole story
Apple is considering investing in about a dozen new original flicks per year, including two to four blockbuster-level projects, says a report. Read the whole story
The tech giants will speak another time. The postponement is to honor the memory of Rep. John Lewis. Read the whole story
The opener pulled in the best TV ratings for a regular-season game on any network in nine years -- a Nielsen-measured preliminary 4 million … Read the whole story
The layoffs were a reflection of Fox Sports having sold off its RSNs, rather than the COVID sports shutdown, says the network. Read the whole story
"In light of the continued pandemic, the resulting increase in residential broadband use, and Charter's position as the sole fixed-broadband provider in almost all … Read the whole story
- COMMENTARY
The cross-platform integration of the ViacomCBS streamer is the largest to date in the free, ad-supported streaming services category, and includes more than 100,000 … Read the whole story
The SVOD recently reached 1 million subscribers in the U.S. and Canada, its first two markets, and is now growing rapidly in its U.K. … Read the whole story
Coupled with dismal box-office business, the company dropped to $6.8 billion in revenue for the period. Read the whole story
Steve Wozniak says fraudsters are using his name and image in YouTube videos that promote a cryptocurrency scam. Read the whole story
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to … Read the whole story
Company now offers Social, SEO and ecommerce tools for small businesses. Read the whole story
The companies plan to launch a new set of data cleaning and enrichment products. Read the whole story
Bringing the same technology to ecommerce that underpins both YouTube and Google Search, the deep-learning algorithms no longer just power views and search results. … Read the whole story
- COMMENTARY
Let's examine how and where you - the advertiser - are probably at fault and are doing damage to your own business. Read the whole story
- COMMENTARY
Cities have some tough decisions to make as municipal economies pull in less revenue. Read the whole story
