by Wayne Friedman
The restructuring elevates Ann Sarnoff, CEO, Warner Bros., and expands her role under a new Studios and Networks Group. Casey Bloys, HBO president of … Read the whole story
by Karlene Lukovitz
The hike hits new subscribers as of August 12, but it's delayed for a year for existing monthly subscribers. Annual solo subscribers remain at … Read the whole story
by Karlene Lukovitz
Kantar research also indicates that the average Quibi user has five SVODs, vs. the overall market average of three -- a level that could … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a super-competitive media world, the ruling makes sense. But is it too little, too late? Read the whole story
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by Wayne Friedman
Although TV network group execs may see ad revenue declines as temporary, chronic pay TV subscriber losses continue. Pivotal Research Group estimates the pay … Read the whole story
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by Wayne Friedman
The Trade Desk continues to see strong results from CTV ad deals even as Q2 revenues declined, and after a weak Q1 has seen … Read the whole story
by Wendy Davis
"Data caps prevent consumers from working remotely, learning at a distance, and engaging with friends, family, and online media," Roku says in a new … Read the whole story
by Laurie Sullivan
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are … Read the whole story
by Gavin O'Malley
The social network's gaming division has remove instant games entirely from the standalone app. Read the whole story
COMMENTARY
by Karlene Lukovitz
Research shows that consumers want personalization from CTV and other platforms. And for marketers, personalization is supposed to be a core benefit of CTV. … Read the whole story
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by Wendy Davis
The Commerce Department's petition for rules that could affect content moderation "plainly does not warrant consideration," Vimeo tells the FCC. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The partnership, which gives advertisers an alternative to rebuilding campaigns based on permissioned first-party data, will launch with a few large consumer brands in … Read the whole story
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by Laurie Sullivan
Integral Ad Science (IAS) execs on Friday believe the company became the first ad-verification company to partner with the Google Ads Data Hub, a … Read the whole story
by Joe Mandese
According to a study released Thursday by the Digital Citizens Alliance and technology firm NAGRA, about 9 million fixed broadband subscribers in the U.S. … Read the whole story
COMMENTARY
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Traditional sports teams are running esports competitions to engage fans, streamers are experiencing increased viewership and multiple new platforms are launching. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Is there value in advertising around dressed-down, less than ideal live TV sports content? Read the whole story