Mobile Insider
"The company is steered by men with little input from female executives," Francoise Brougher alleges in a lawsuit. Read the whole story
Streaming's share was just 19% in Q4 2019. Though seeing some erosion from Disney+ and other competitors, Netflix still commands a 34% share. Read the whole story
Despite being a banner year in terms of political ad spending, the U.S. local advertising marketplace will contract 6% this year, according to a … Read the whole story
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association … Read the whole story
Danielle Meah will lead TAG's "threat exchange" initiative, which aims to allow members to share real-time information about malware and other security threats affecting … Read the whole story
Jellyfish, a global boutique agency, announced Wednesday that it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers more control … Read the whole story
"Though the sheer number of security breaches of high-profile Twitter accounts is astonishing, perhaps more astonishing is the relative unsophisticated nature of each breach," … Read the whole story
The ad industry often debates whether it is better to reach multicultural audiences in mainstream or multicultural media, but a a new study by … Read the whole story
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But most consumers will share data for greater personalization, and half will pay for it, Formation reports. Read the whole story
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. Read the whole story
CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution to the program's roster. Read the whole story
The 'Daily News' will close its newsroom at 4 New York Plaza in Lower Manhattan with no plans for a future physical office. Read the whole story
Domo on Wednesday released its annual "Data Never Sleeps" report that analyzes online user behavior through the data generated by devices and the people … Read the whole story
The capabilities can help users determine what data is needed for email marketing and social campaigns, the company says. Read the whole story
LiveIntent and FullContact are providing a persistent portable identifier that will help them in a cookie-less world, the firms say. Read the whole story
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Should the industry say goodbye to "Black Friday" and replace it with "Cyber Week" once and for all? Data suggests that this year, Cyber … Read the whole story
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Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio. Read the whole story
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One of the more miserable side effects of the loss of local newspapers is the rush to fill the void with partisan websites that … Read the whole story
