California has finalized regulations implementing the state's landmark privacy law, including a requirement that web companies honor browser-based do-not-sell signals. Read the whole story

"Google intends to eliminate consumer choice, foreclosing competition in mobile app distribution," Illinois resident Mary Carr alleges in a 71-page class-action complaint filed Sunday … Read the whole story

Havas Media Group, one of the first agencies to begin trading media programmatically, today announced it is also the first to join an up-until-now … Read the whole story

Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen … Read the whole story

The integration of one of the world's largest first-party consumer data platforms with Google's Ads Data Hub will give marketers and agencies the ability … Read the whole story

Cell phone subscribers contemplating changing carriers once used to compare service plans and coverage. Now they need to compare streaming video deals, too. Read the whole story

Broadcast nets have been airing promos at levels roughly similar to 2019, with a total of 46,100. Promo impressions have climbed to 186.1 billion … Read the whole story

Hulu will provide businesses with access to creative partners who can create unique commercials rather than ads from standard-looking "templates." The effort looks to … Read the whole story

Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consumers in physical locations who opt in for free Wi-Fi access in exchange … Read the whole story

That's according to a new report from healthcare marketing group W2O which also found that younger consumers seem more willing to use COVID-19 contact … Read the whole story

Search terms related to the return to school have climbed, with mental health-related searches 4.3 times higher and social and peer interaction-related searches 2.7 … Read the whole story