by Karlene Lukovitz
TikTok will challenge Trump's executive order banning transactions with the platform and demanding that parent company ByteDance divest its U.S. TikTok operations. Read the whole story
by Karlene Lukovitz
Tweet not only falsely claimed that mail drop boxes lead to voting fraud, but tried to dissuade voters from using them by suggesting that … Read the whole story
by Larissa Faw
This highly competitive pitch kicked off during the height of COVID-19 with holding companies Dentsu Aegis Network, Omnicom, and WPP all participating in the … Read the whole story
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by Wendy Davis
"California's new regulatory regime raises more questions than it answers," the Chamber of Commerce says in a friend-of-the-court brief filed this week with a … Read the whole story
by Karlene Lukovitz
Starting August 24, NBC Sports on Peacock will offer live and on-demand sports event coverage and talk shows. Read the whole story
by Laurie Sullivan
Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, … Read the whole story
COMMENTARY
by Karlene Lukovitz
People who consistently watch multiple hours of streamed content each week also watch many hours of broadcast and basic cable. But brands seeking mass-market … Read the whole story
by Wayne Friedman
From Aug. 7-Aug. 20, $10.5 million was spent on national TV networks for theatrical movies with some 2,219 total airings, yielding 762 million impressions, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer … Read the whole story
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by Wendy Davis
"This is not a case where Google received data surreptitiously, much less deceitfully," Google argues in papers filed Thursday with U.S. District Court Judge … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brown-Forman has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure campaign performance. Read the whole story
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by Laurie Sullivan
Facebook is pushing for rules that make it easier for users to move media from the company's platform to a competing technology. Read the whole story
by Laurie Sullivan
Diversity in the tech industry is crucial for technical progress as companies like Apple, Amazon, Facebook, Microsoft, Google, Intel, and Oracle one-up each other … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The aggregate score based on five areas is lower than what brands give themselves, Listrak reports. Read the whole story
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by Thom Forbes
"So why leave? It's just time," wrote Jeff Wilke, 53, who was considered a possible successor to Amazon founder and CEO Jeff Bezos, Read the whole story
by Sara Guaglione
The publishers want the same deal Apple offered Amazon. Read the whole story