Video Insider
by Karlene Lukovitz
Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues for other big entertainment
players--except Lions … Read the whole story
by Wayne Friedman
Six of 41 broadcast network prime-time TV series have shown viewing gains through 12 weeks this summer. "America's Got Talent" remains the top performer … Read the whole story
by Wayne Friedman
A recent survey found that U.S. consumers respond more favorably to advertising on CTV platforms, and 65% are actively seeking ad-supported, free streaming services. Read the whole story
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by Karlene Lukovitz
Vizio's Inscape linear TV data from 15 million smart TVs has been integrated with EMX's CTV inventory across major networks, channels. Read the whole story
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by Laurie Sullivan
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning … Read the whole story
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by Melynda Fuller
Using tech that operates at a granular level across a page's content, the solution is able to accurately execute a campaign. Read the whole story
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by Laurie Sullivan
COVID-19 has accelerated shift from in-store to ecommerce by roughly five years, with online shopping projected to grow by nearly 20% in 2020. Read the whole story
COMMENTARY
by Jane Clarke
Roughly 16 different initiatives are currently underway to find the industry's Holy Grail: true cross-platform measurement. Read the whole story
by Steve Ellwanger
With more people cooking at home, Foster Farms decided to use influencers for "recipe inspiration." Read the whole story
by Laurie Sullivan
Bidders have been asked to submit offers by the end of the week. One of the bidding parties could enter an exclusive negotiation soon, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An August poll found 71% of college students are "absolutely certain" they will vote. Yet students lack confidence in the legitimacy of this election. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The top Google keywords and phrases include deferred payments, financial incentives and home delivery. Read the whole story
by Laurie Sullivan
Female SEO professionals only represented about 30% of the industry in 2015, and that percentage has not improved much since. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers understand ad pullbacks are common in periods like this. But no one wants to be off-air at the precise and unpredictable moment … Read the whole story
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by Ray Schultz
Wix Answers takes on Zendesk and Salesforce Service Cloud, the company says. Read the whole story
by Wayne Friedman
As movie theaters slowly re-opened, "Unhinged" scored as the highest-grossing wide-release theatrical film since early March, but with much lower comparative U.S. box-office receipts. Read the whole story
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by Thom Forbes
Four out of five economists surveyed by the National Association for Business Economics predict at least a 25% chance of a "double-dip" recession. Read the whole story