by Karlene Lukovitz
Unilever, Target and Coors are among the first to use NBCU's "On Command" ads, which connect viewers with brand promotions through the TV screen, … Read the whole story
by Laurie Sullivan
In a surprise move to block bidders like Oracle, Walmart said it is teaming up with Microsoft to bid on TikTok's U.S., Canadian, Australian … Read the whole story
by Joe Mandese
The network television audience for the third night of the Republican National Convention fell 11% from the second night -- so far the highest-rated … Read the whole story
by Wayne Friedman
Viewer "attention" decreased by 3.7% during daytime hours, TVision research found, while TV set usage grew 77% from mid-March through the end of April. … Read the whole story
COMMENTARY
by Karlene Lukovitz
For all of CTV's advantages and its growth, particularly since COVID, buyers continue to be frustrated by inability to to see impressions, reach and … Read the whole story
by Steve McClellan
The holding company said its tentative outlook for the full year is in line with the current analyst consensus of an organic net revenue … Read the whole story
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by Laurie Sullivan
Some agency reps thought they imagined it. Others said they reported it to Google, fearing it was a violation of revealing personally identifiable information … Read the whole story
by Gavin O'Malley
Halo serves solely as a means of monitoring one's physical movements, sleep schedule, body fat percentage, and voice patterns. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Agencies are embracing data like never before which could explain why search intent for "Data Driven Marketing" has been climbing since the end of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As teams take a stance on social-justice issues and players take a stance on health concerns, how will this impact TV networks' ad revenues? Read the whole story
by Wayne Friedman
The new NBCU survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that … Read the whole story
by Joe Mandese
That's the finding of a new national survey from Privitar, which shows nearly half (45%) of consumers say they would never share their data … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Going into its big ad buy at the 2020 Super Bowl, password and security manager Dashlane knew that one shot of exposure wasn't enough. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Some individuals will not even share data with health-care providers. But privacy can be used as a brand differentiator, Privitar reports. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
A ruling that Amazon is liable for products delivered to buyers has parallels to the way digital ad platforms operate. Read the whole story