COMMENTARY
by Wayne Friedman, Staff Writer
TV networks are hoping for flat pricing. Attention is focused on the scatter market. Read the whole story
by Wayne Friedman
TV networks are slowly announcing start dates for big prime-time shows, which could help push TV advertisers to make upfront, scatter or other deals. … Read the whole story
by Joe Mandese
Conventional pay TV services (cable, satellite, telcos) no longer are the default source Americans tune to -- online is. That's the tipping point finding … Read the whole story
by Joe Mandese
It's well known that stay-at-home has driven video consumption rates upward, but a new report shows this has contributed to even higher video engagement … Read the whole story
by Gavin O'Malley
The update would have clearly laid out Apple's policy of taking a 30% cut of in-app purchases from a new online events feature, Facebook … Read the whole story
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by Wayne Friedman
AT&T is again considering selling off its troubled DirecTV unit, according to reports. DirecTV has seen sharp declines in its pay TV satellite subscribers … Read the whole story
by Karlene Lukovitz
Achieving integrations of X1 in smart tvs could help Comcast gain more leverage for its own Peacock and Xumo streamers as it faces gatekeepers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
COVID-19 has impacted the short- to mid-term marketing spend for marketers, but the long-term impact is much less certain, according to The State of … Read the whole story
by Karlene Lukovitz
Last week, TiVo emailed customers to encourage them to switch to HBO Max, which is available on the TiVo Stream 4K. Read the whole story
by Karlene Lukovitz
Facebook failed to remove a page of a militia group calling for an armed response to Kenosha protests until after two protesters were shot … Read the whole story
by Sarah Mahoney
Just six retailers were responsible for that ad spend, compared to 100 in 2019. Read the whole story
by Ray Schultz
A study reveals most consumers are not encouraged by safety measures, Emarsys reports. Read the whole story
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by Ray Schultz
The company is launching Data Streams Marketplace for browsing and purchasing data. Read the whole story
by Laurie Sullivan
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily." Read the whole story
COMMENTARY
by Lisa Gearhart
Brands must show people empathy for the conflicts they are facing. From this point of shared understanding, brands can start to offer solutions. Read the whole story
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by Richard Whitman, Columnist
Kraft Heinz confirmed the news late Friday, but noted that both of its new media assignments are subject to approval, as they have not … Read the whole story
COMMENTARY
by Kaitlin Smith
These four trends explore ways tech brands can differentiate and provide value in our ever-changing reality. Read the whole story