Video Insider
by Karlene Lukovitz
In comparison, in 2018, 69% reported subscribing to Netflix, Amazon Prime or Hulu, reports Leichtman Research Group. And 40% of U.S. adults now stream an SVOD daily. Read the whole story
by Karlene Lukovitz
The pressure tactic is a response to the proposed Australian law that would determine what Facebook and other platforms pay publishers for news. But … Read the whole story
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by Wayne Friedman
TV advertising's sharp 28% decline in Q2 will be slowed by 9% drops in Q3 and Q4 this year, MoffettNathanson Research says. TV advertising … Read the whole story
by Wayne Friedman
Forty-three percent of consumers polled said their use of streaming platforms "stayed the same" for the week of July 22-28, research company Resonate found. Read the whole story
by Wendy Davis
Telecom giant AT&T plans to push for changes to a federal law that protects companies like Google, Facebook and Twitter from liability for users' … Read the whole story
by Joe Mandese
The Nielsen universe continues to expand, albeit modestly, with U.S. TV households rising 0.3% to 121.0 million, according to Nielsen's official 2020-21 TV season … Read the whole story
by Joe Mandese
Months after stepping down from one of the biggest media jobs in the world, Brian Lesser is an entrepreneur again. Lesser, a digital ad … Read the whole story
by Wendy Davis
Former Democratic presidential candidate Andrew Yang is supporting a controversial ballot initiative that would revise the state's already broad privacy law. Read the whole story
by Joe Mandese
The volatile nature of the current political climate -- especially the erratic policies of big digital platforms -- is creating a corresponding uncertainty for … Read the whole story
by Laurie Sullivan
Several new features aim to help creators follow image licensing guidelines for business or personal use such as those used on Facebook or in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
InMarket executives say the company has become the first to integrate Location Sciences verification services into its platform. The idea is to audit the … Read the whole story
by Laurie Sullivan
The campaign by agency FIG takes people on a virtual journey of homes from various geographical regions, drawing from Zillow's Urban-Suburban Market Report that … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A majority of brands are using defined journey maps or building them. And email is the most effective touchpoint, Ascend2 reports. Read the whole story
COMMENTARY
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More people expressed misgivings about financial transparency than any other concern, including disclosures about conflicts of interest. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The DNC Nielsen-measured ratings beat the RNC's -- 21.6 million vs. 19.4 million -- which probably isn't going over well in the White House. Read the whole story
by Laurie Sullivan
Marketers using Google Ads in the U.K., Austria and Turkey will begin seeing country-specific fees on their monthly advertising invoice beginning Nov. 1. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans … Read the whole story