Social Media Insider
by Karlene Lukovitz
Netflix could more than double its current 193 million worldwide subscribers through upping its share of global fixed-broadband households, says an RBC analyst. Read the whole story
by Wayne Friedman
AT&T is exploring the idea of a sale of its advanced ad business Xandr, according to a report -- just days after another story … Read the whole story
by Wayne Friedman
Free, ad-supported premium streaming service VUit has launched with a number of TV station groups as partners, representing a collective 200 stations owned by … Read the whole story
by Joe Mandese
U.S. ad spending is now expected to decline 8% vs. 2019, according to a survey of "buy-side" executives at advertisers and agencies surveyed by … Read the whole story
by Laurie Sullivan
Negotiations for the sale of TikTok's U.S. business have been blocked, and the application's core algorithm seems to be the challenge. Read the whole story
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by Wendy Davis
A federal judge has thrown out a lawsuit against Facebook by the Arkansas marketing company dotStrategy, which alleged it was charged for clicks originating … Read the whole story
by Wayne Friedman
Prime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-April, according to Standard Media Index's Accu-TV. Fox News Channel posted the best … Read the whole story
by Karlene Lukovitz
After an FBI tip, Facebook removed accounts and pages linked to Russian operatives, around a site masquerading as independent news. Apparent goal: target and … Read the whole story
by Wendy Davis
"The President seeks to embroil the FCC in a political effort to coerce social media companies into moderating user-generated content only as the President … Read the whole story
by Tanya Gazdik
In August, 8.9% of automaker ad impressions came during NBA games, while NHL games had 4% and MLB games had 1.9%, per iSpot.tv. Read the whole story
by Wendy Davis
In a defeat for Google, a federal appellate panel has reinstated a pay-per-click advertiser's claims that the company misrepresented the effectiveness of its click-fraud … Read the whole story
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by Laurie Sullivan
Know this about consumers before the holiday season approaches. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The clock is ticking on the sale of U.S. operations for TikTok, and everyone seems to be in the mix. Read the whole story
COMMENTARY
by Dick Wechsler, Op-Ed Contributor
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Perhaps there is more for branded entertainment providers to gain, beyond unscripted/reality TV/competition shows, game shows and talk shows. Read the whole story