by Joe Mandese
Less than a year after its November 2019 launch, Disney+ is on track to overtake Hulu as the third-largest subscription video-on-demand service in the … Read the whole story
by Wayne Friedman
Dialing up its wagering efforts around sports, ESPN has made separate sports betting partnerships with DraftKings and Caesars Entertainment to promote sports gambling content. Read the whole story
by Joe Mandese
While overall ad spending has declined, a new study of TV and radio ad campaigns indicates they are actually performing better during the COVID-19 … Read the whole story
by Wayne Friedman
Nearly three months into Q3, traditional TV viewing is down 20%, according to recent analysis, due to the NFL season's later start and summer … Read the whole story
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by Karlene Lukovitz
OTT Smart Auction lets OTT programmatic demand compete with reserved demand in a real-time, unified auction in a publisher's ad server. Read the whole story
by Joe Mandese
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," … Read the whole story
by Joe Mandese
One positive byproduct of the global ad recession -- for the demand-side -- is that media advertising cost inflation has moderated. "Global media inflation … Read the whole story
by Wayne Friedman
Video-game industry revenue keeps rising sharply to new levels, as August sales shot up 37% to $3.3 billion, according to NPD Group. Year-to-date sales … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As of August there have been 130 days where U.S. online shopping surpassed $2 billion vs. only two $2 billion days outside the holiday … Read the whole story
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by Wendy Davis
"Consumers want real-time communications from businesses: e.g., text messages about when to expect drivers; alerts about new deals or promotions; or communications with shoppers … Read the whole story
by Wendy Davis
A new court ruling allows Vermont's attorney general to proceed with claims that Clearview engaged in an "unfair" practice by allegedly using facial-recognition technology … Read the whole story
by Laurie Sullivan
TikTok confirmed Monday its parent company ByteDance submitted a proposal to the Treasury Department over the weekend, in which Oracle will serve as the … Read the whole story
by Steve McClellan
Flagship media agency True Media was founded in 2005 by Jack Miller who is assuming the role of CEO of the holding company. He'll … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition. Read the whole story
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by Laurie Sullivan
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. Read the whole story
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by Ray Schultz
Overall purchasing also went up in August, compared to August 2019, ACI reports. Read the whole story
by Sara Guaglione
Red Ventures was formed in 2000 as a performance-marketing startup and now owns more than 100 digital brands. Read the whole story