Such phone plans could be launched within a year or two, CEO John Stankey told Reuters, noting that HBO Max would be a "foundational … Read the whole story

IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects … Read the whole story

The long-expected bundles of services are a major strategic move for Apple designed to bring in a predictable, consistent revenue stream and keep consumers … Read the whole story

DirecTV's addition to National Custom Messaging expands the solution's footprint. Rival satellite distributor Dish and programmers A&E Networks, Fox and ViacomCBS were already on … Read the whole story

Oracle would be a minority shareholder in a global TikTok company headquartered in the U.S., but ByteDance would remain the majority shareholder, reports FT. … Read the whole story

A federal judge on Tuesday refused to prohibit the government from implementing President Trump's executive order requiring ByteDance to sell TikTok in the U.S. … Read the whole story

NBCU is seeing stronger national TV scatter advertising for its traditional TV platforms and an increase in Peacock subscribers for the new premium streaming … Read the whole story

fuboTV has raised its subscriber estimate for Q3 and says revenues from subscription fees and advertising will grow 27%-38% in Q3 to $50 million … Read the whole story

While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including … Read the whole story

The challenges faced by marketers over the Identifier For Advertisers is something Apple didn't talk about during its live-streamed event Tuesday touting its new … Read the whole story

The nonprofit Internet Society is warning that the Trump administration's attempt to tamper with a law protecting web companies poses risks to the security … Read the whole story