by Wendy Davis
Citing the First Amendment, a federal judge blocked an order that would have forced app stores to stop offering the Chinese-owned messaging app WeChat. Read the whole story
by Karlene Lukovitz
HBO won the most Emmys -- 30 to Netflix's 21 -- answering those who doubted that the cable network that pioneered theatrical-quality fare could … Read the whole story
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by Karlene Lukovitz
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. Read the whole story
by Laurie Sullivan
The deal prevents TikTok from sharing U.S. data with the Chinese government. The Chinese government must now sign off on the transaction for it … Read the whole story
by Wayne Friedman
Roku and NBCU have reached an agreement for continued carriage of 46 NBCU apps and a new carriage deal for Peacock, NBC's streaming service … Read the whole story
by Wendy Davis
"The central importance of free and open Internet access to modern life has never been more apparent than during the current COVID-19 public health … Read the whole story
by Wayne Friedman
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting. Read the whole story
by Wendy Davis
"The Setting an American Framework to Ensure Data Access, Transparency, and Accountability Act" (SAFE DATA Act) would also require companies to allow consumers to … Read the whole story
by Joe Mandese
The first week of the NFL season, which also is the first to have Nielsen's out-of-home viewing estimates embedded in the ratings, has proven … Read the whole story
COMMENTARY
by Karlene Lukovitz
Two basic guidelines serve advertisers well when they're venturing into CTV testing, says Roku ad sales marketing VP Dan Robbins. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CEO Tom Rutledge attributed the company's video growth to the strength of Spectrum's other major service -- broadband -- and packaging the two. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and … Read the whole story
by Laurie Sullivan
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% … Read the whole story
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by Ray Schultz
Breaches occur every 12 working hours, and work-at-home employees are compounding the problem, Egress reports. Read the whole story
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by Laurie Sullivan
Audience tech platform Eyeota on Monday will announce the global integration of ID5's Universal ID with its Audience Identity Resolution technology, which connects multiple … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report. Read the whole story
COMMENTARY
by George Ivie
The problem continues to grow, as the ways in which fraudulent or invalid traffic is generated become more sophisticated. Read the whole story
COMMENTARY
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A new study suggests publishers still can boost revenue without sacrificing total paid readership. Read the whole story
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by Richard Whitman, Columnist
The first ad developed by the two groups condemns Graham's hypocrisy for backing Trump's effort to add a new conservative justice to the U.S. … Read the whole story