by Joe Mandese
Three of the biggest platforms responsible for the spread of disinformation and divisive content online -- Facebook, YouTube and Twitter -- have taken an … Read the whole story
by Wendy Davis
Twitter has been hit with a lawsuit for allegedly drawing on users' phone numbers to serve them with targeted ads. Read the whole story
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by Karlene Lukovitz
SpotX, which works with 97% of major U.S. ad-supported OTT video providers and reaches 50 million households, says it now also reaches "a significant … Read the whole story
by Karlene Lukovitz
AdSparx gives Discovery the video platform engineering capabilities for delivering personalized ads for its expanding base of D2C offerings here and internationally, says the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Discovery+ has analysts saying it's essentially a service targeted to cord-cutters. Read the whole story
by Wayne Friedman
Growth of cross-channel media campaigns that require more manual handling of digital data has prompted ad-intelligence company Upwave to launch an automated integration into … Read the whole story
by Wendy Davis
"The bill lacks adequate corporate obligations to prevent the invasive tracking of internet users and lacks provisions that give users meaningful control over their … Read the whole story
by Laurie Sullivan
Oracle will launch Moat Outcomes Wednesday, providing a way to get business results from ad campaigns within 10 days instead of 10-13 weeks -- … Read the whole story
by Karlene Lukovitz
Pairing TV with ads on Facebook and YouTube resulted in three times more time spent with ads, twice the brand recall and a lift … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day Two of the ARF's virtual AudienceXScience Conference highlighted an investment banker's view of the future of the media and entertainment worlds post-COVID, stressed … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions … Read the whole story
COMMENTARY
by Bailey Chancellor, Op-Ed Contributor
Do marketers really know how their target audience feels about their products, or about topics related to their brand? Read the whole story
COMMENTARY
by Jim Wilson, Op-Ed Contributor
The medium has evolved significantly in recent years and is on the same playing field as other media channels. Unsiloing OOH is enabled through … Read the whole story
COMMENTARY
by Neeti Newaskar
Pandemic has created a general higher level of mental distress in millennials than other cohorts, according to one study. Read the whole story
COMMENTARY
by Christy Hiler
If this pandemic has taught us anything, it's that we can be creative and succeed with what would be considered shoestring elements, pre-COVID-19. Read the whole story
by Laurie Sullivan
Some smart speakers, video doorbells and other hardware manufacturers hit roadblocks when trying to buy ads in search results. Read the whole story
by Larissa Faw
After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will … Read the whole story