In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, then … Read the whole story
The ads feature AI overlays -- known as deepfake technology -- of North Korea's Kim Jong-Un and Russia's Vladimir Putin respectively, speaking about the … Read the whole story
Netflix, Disney+ and Amazon Prime Video will control half the world's subscription-video on demand users by 2025, according to a new survey. Read the whole story
True[x], an innovative ad-tech company acquired by Disney as part of its acquisition of 21st Century Fox, is poised to announce a sale of … Read the whole story
Independent TV voters are the most expensive ones to reach, while Republicans appear to be the most cost-effective voters to target via local TV … Read the whole story
Users of the free Peacock version can try the offline access feature by taking a seven-day free trial to the premium tier. Read the whole story
Discovery, which has been working with the Magnite sell-side advertising platform in the U.S., has also tapped Magnite to support its dplay streaming service … Read the whole story
With many TV networks reportedly sold out or near sold out of ad time in pre- and post-programming around the upcoming Presidential debates, TV … Read the whole story
Artists' super PAC uses their own images and Trump's words for OOH ads "taking on his failures" with OOH in five battleground cities. Read the whole story
A search marketer found a way to break through Google's search ad barriers and spread misinformation, which likely led the company to bar election-related … Read the whole story
Defining money management as "risk and reward," OpenX CFO Mark Liao is focused on the finances of the business -- what the company spends, … Read the whole story
The rebranding comes just weeks after DAN's new global CEO Wendy Clark joined the company. Read the whole story
The Google auction for search slots on Android devices demonstrates that Bing has a following. Read the whole story
Pinterest announced the launch Tuesday of ads alongside visual search results and more places to shop on the site for the U.S. and U.K. … Read the whole story
Sometimes a picture is worth a thousand words. In the case of this graphic illustration from Statista and The Washington Post, it's worth only … Read the whole story
What's his alternative beyond airport rallies? Maybe he could self-finance, which he promised in 2016, before reneging. Read the whole story
You know, the one you get a flu shot for. Boom, done. Taken care of. He's also heard proudly stating how he's "always wanted … Read the whole story
Some 26% of U.S. adults said they get news on the video-sharing site, and about three quarters of those people describe YouTube as an … Read the whole story