When it comes to banning any political ads on social-media sites, 56% of Democrats give a thumbs-up. But only half of Republicans agree. Where's the consistency? Read the whole story
TV advertising could lose further share amidst rising digital advertising, due to continued growth of small and medium-sized businesses using digital platforms. Digital advertising … Read the whole story
Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for three major cable TV news networks up 40% to 47% vs. the … Read the whole story
An analysis of actual ad spending trends during the second and third quarters indicates most marketers are firmly in rebound, but the biggest gains … Read the whole story
With a negotiated renewal extension ending, YouTube TV subscribers have been notified they'll lose 19 Fox RSNs as of October 1. Read the whole story
Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like … Read the whole story
Up to 7 subscribers at different locations can co-watch Disney+ library content and share reactions. Read the whole story
Facebook has tapped 13-year growth and analytics vet Alex Schultz as its new CMO, succeeding Antonio Lucio, who stepped down last month. He previously … Read the whole story
Disney Parks Chairman Josh D'Amaro said continued uncertainly around the COVID-19 pandemic led to the cuts, and placed blame on the state of California … Read the whole story
A federal judge has thrown out a privacy lawsuit brought by the New Mexico Attorney General over children's educational apps. Read the whole story
The FCC has withdrawn its appeal of an order requiring it to provide The New York Times with metadata about web users who commented … Read the whole story
An analysis of 665,000 U.S.-based news stories covering the COVID-19 pandemic finds that the sentiment toward the pandemic has become increasingly neutral, even as … Read the whole story
CXA For Service pulls in insights from past engagements to support current conversations. Read the whole story
The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft … Read the whole story
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks and shipping delays -- as marketers approach the holiday season. Read the whole story
Ratings decreases are real. Analysts believe it is due to the lack of excitement -- that is, in-stadium fan excitement. Read the whole story
Target says its promotional event, called Target Deal Days, will include its largest-ever sale, with Black Friday pricing available throughout November. Read the whole story
UPshow has created a proprietary tech platform that connects in-store TV screens and mobile devices. The cloud-based software lets retailers offer content, prompts and … Read the whole story