RTBlog
Just weeks before the U.S. presidential election, confusion and uncertainty is the theme for all things American, including the ad industry. "A diagnosis of COVID-19 for the U.S. President amplifies … Read the whole story
536 Regal cinemas in the U.S. and 127 Cineworld and Picturehouse cinemas in the U.K. will be affected. Cineworld Group, which cited studios' reluctance … Read the whole story
The Supreme Court agreed on Friday to hear an appeal by the FCC over its attempt to loosen restrictions on broadcasters' ability to own … Read the whole story
On the heels of recent news that apex TV advertiser Procter & Gamble no longer considers the upfront vital, Advertiser Perceptions released findings of … Read the whole story
- COMMENTARY
They dispute previous DOJ conclusions that broadcast TV is a dominant form of content -- and that other media just "complements, not substitutes, broadcast … Read the whole story
Citing security concerns, the Trump administration is asking a federal appellate court to lift an injunction that prohibits the government from enforcing a ban … Read the whole story
Tom Ilube, founder and CEO of Crossword Cybersecurity Plc, has been named an independent non-executive director of the holding company's board. Read the whole story
Twitter, Facebook and TikTok all stated that they would remove any threatening messages or death wishes against the President, following a rash of such … Read the whole story
The partnership comes as increased cord cutting since the pandemic is spurring MVPDs to leverage data to improve the customer experience. Read the whole story
COMMENTARYLast week's column explored how brands continue to pursue control in a wildly unpredictable marketing landscape. This week is no different. Since late August, … Read the whole story
- COMMENTARY
The ad-supported versus subscription-supported question is becoming increasingly irrelevant, according to executives from major entertainment companies, AVODs, SVODs and tech partners alike. Read the whole story
The "significant move, unthinkable a few years ago but seemingly inevitable now," comes as AMC completed major carriage deals for linear pay TV with … Read the whole story
A new analysis of 2020 political ad spending shows it is approaching a record $11 billion. The analysis from the Center for Responsive Politics, … Read the whole story
A federal judge authorized an appeal of her decision to allow PEN America to proceed with claims that President Trump violated the First Amendment … Read the whole story
COVID-19 is changing ecommerce behavior more than first expected. Raymond James data shows a clear increase in searches on Amazon -- and how search … Read the whole story
- COMMENTARY
The way we measure the performance of ad campaigns has to change if it is to become more useful for advertisers. There are a … Read the whole story
- COMMENTARY
The only reason the upfronts take place when they do is because of events that have been dated since the invention of VCRs. Read the whole story
The portal helps TV networks and movie studio marketing execs find creative and marketing expertise for entertainment content. More than 100 media companies have … Read the whole story
