by Karlene Lukovitz
Disney+'s extraordinary subscriber growth will face its first potential setback during the current fourth quarter, as its 12-months-free tie-in promotional launch deal with Verizon … Read the whole story
by Wayne Friedman
Apple TV+, Disney+ and Amazon Prime Video are the major spenders as premium streaming platforms ramping up marketing, with $272.3 million spent over the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A former Google exec claims micro-targeting of users is far less accurate, and less persuasive, than it appears. Read the whole story
by Wayne Friedman
Amazon and Apple could gain ground on industry leader Netflix, according to one analyst, due to their staying power. "SVOD and given OTT products … Read the whole story
by Wendy Davis
"As Apple knows well, the widespread practice of tracking technology users' online activity without their informed consent violates the fundamental human right to privacy," … Read the whole story
COMMENTARY
by Joe Mandese
Ever since the Nixon/Kennedy debate, televised debates have been less about substance and more about optics. So all other things being equal, the optics … Read the whole story
by Larissa Faw
Many openings are receiving hundreds of applicants, many unqualified but desperate to find anything given the state of the tattered economy. Read the whole story
by P.J. Bednarski
The need for technology products for working from home, or home schooling, swelled sales for laptop computers, printers and the like. Read the whole story
by Wendy Davis
Privacy advocates have developed a browser extension that could function as a universal opt-out mechanism for California residents. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. Read the whole story
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by Laurie Sullivan
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help … Read the whole story
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by Richard Whitman, Columnist
It's a no-brainer for brands and agencies to spruce up their capabilities in that space. Read the whole story
COMMENTARY
by Michael Hahn, Gary Kibel
The CCPA may be just the beginning -- the California Privacy Rights Act would mean consumers can opt out of having their data "shared" … Read the whole story
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by Laurie Sullivan
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AI becomes the foundation to the platform aimed at helping SMBs manage their digital marketing across Microsoft Advertising as well as advertising and social … Read the whole story