by Wayne Friedman
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV … Read the whole story
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by Karlene Lukovitz
Amazon Prime Video, which already has rights to stream 11 "Thursday Night Football" games, will now also livestream one of two new NFL postseason … Read the whole story
by Larissa Faw
The 2.4% organic drop in the U.S. during the quarter was better than analyst forecasts of a 7% decline. The U.S. now represents 60% … Read the whole story
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by Wendy Davis
Brands and publishers "should be thinking twice, maybe three times," before taking advantage of a potential loophole in California, the self-regulatory group Network Advertising … Read the whole story
by Karlene Lukovitz
The Apple TV app was already available on Apple devices, Amazon Fire TV, Roku, and LG, Samsung and Vizio TVs. Read the whole story
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by Wendy Davis
President Trump blasted Facebook and Twitter for taking steps to prevent people from spreading a controversial "New York Post" story about Democratic candidate Joe … Read the whole story
by Larissa Faw
Both departures are a significant blow to the agency, with Home Depot's budget $444 million and Motel 6's $15 million. Read the whole story
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by Richard Whitman, Columnist
The Richards Group has been in business for 44 years. The founder may have just killed it by uttering racist remarks at a recent … Read the whole story
by Laurie Sullivan
The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, … Read the whole story
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by Ray Schultz
But more shoppers are planning to buy online than in brick-and-mortar locations, InMoment reports. Read the whole story
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by Ray Schultz
Many businesses don't know where to begin in improving the digital experience, Amplitude finds. Read the whole story
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by Laurie Sullivan
The company for the first time has created an Index with statistically significant results, based on the share of paying users' metric, also known … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Personalized emails produce a lower data acceptance lift on mobile than mood and life events, but still rank highly, per a study. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Unruly has recently released a study about connected TV in collaboration with Tremor Video to help make sense of the landscape for marketers. Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
Large-scale virtual meeting attendance has multiplied tenfold in some cases, with many attendees signing up just days in advance. Read the whole story