RTBlog
At a time when digital media appears to be accelerating share gains vs. traditional media, questions regarding its underlying veracity -- especially the accountability and measurement of its audience delivery … Read the whole story
Roth has overseen a slew of hits, including "The Big Bang Theory." "The West Wing," and "Gilmore Girls." Channing Dungey, who recently left Netflix, … Read the whole story
A vast percentage of political ad spend has gone to local TV stations and cable, with $4.1 billion for local broadcast and $1 billion … Read the whole story
Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for … Read the whole story
Citing the risk of Chinese espionage, the Trump administration is seeking to lift an injunction that prevents the government from banning new downloads of … Read the whole story
The DoJ says approval of such a merger is unlikely until 5G is more widely available in rural areas that now lack access to … Read the whole story
Consumer adoption of 5G is ahead of expectations, and average revenue-per-connection is projected to be 250% higher than average cellular connections. Read the whole story
- COMMENTARY
Fact-checking of Trump by Rachel Maddow on her MSNBC show revealed incorrect and false information from the President. Read the whole story
Kantar, the global marketing and media research firm owned by Bain Capital and WPP, has named Alexis Nasard as CEO, filling the top leadership … Read the whole story
Broadband carriers "are faced with precisely the sort of dilemma that courts regularly find constitutes immediate and irreparable harm," trade groups say. Read the whole story
Disney formed a group of outside experts and is strengthening the wording and visibility of advisories about content that "includes negative depictions or mistreatment … Read the whole story
The IAB Europe's transparency and consent framework, rolled out in 2018, allows companies to disclose sensitive data about consumers without their permission, according to … Read the whole story
COMMENTARYMicrosoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers … Read the whole story
Kenshoo clients running Amazon Advertising during the Prime sale days spent 3.8x more on advertising vs. the daily average of the 30 days leading … Read the whole story
The new tool provides an identity risk score, based on email, name, phone and IP address, the company says. Read the whole story
VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at … Read the whole story
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon Web Services will help enterprises accelerate their data strategies and develop products and … Read the whole story
- COMMENTARY
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline. Read the whole story
- COMMENTARY
Sadly, nothing has really changed. Online fraud is still bad - globally bad. Billions of dollars in money down the drain. Read the whole story
