Mobile Insider
Brands will have unprecedented opportunities to create immersive experiences, but consistency is likely to be a challenge in the short term, says this digital agency executive. Read the whole story
The stunning closure comes just six months after the launch of the high-profile, short-form video streamer from Hollywood mogul Jeffrey Katzenberg -- which drew … Read the whole story
The now-defunct short-form video streaming service spent heavily through September -- including a Super Bowl ad- -- and was still running a diminished schedule … Read the whole story
A big factor driving digital's increasing share of overall ad budgets is the acceleration of "digital retail advertising," which a new study from Advertiser … Read the whole story
The audience ratings are designed to facilitate advertising investment decisions across social and traditional media -- especially TV -- by providing standardized metrics for … Read the whole story
The ANA's annual Masters of Marketing Conference kicked off this morning with largely upbeat presentations by CEO Bob Liodice and Procter & Gamble Chief … Read the whole story
"Social media is about 5% of P&G marketing spending, but it's 150% of our problems," he said. Read the whole story
Discovery's global version of a D2C streamer, also expected to be branded Discovery+. may arrive in 2021. Meanwhile, in the U.K., the company is … Read the whole story
"As the most efficient advertising vehicle for marketers looking to target 13-to-34 year-olds," Snap is "starting to see major brands embrace the platform for … Read the whole story
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. Read the whole story
The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The … Read the whole story
Kicking off Choice's political/election coverage are three commentators: Zerlina Maxwell, Sam Seder and Mehdi Hasan. Read the whole story
The digital rights group Electronic Frontier Foundation is throwing its support behind a new California proposal that would require businesses to offer user-friendly privacy … Read the whole story
In an effort to take some of the friction out of online shopping this holiday season, Facebook this morning is unveiling a series of … Read the whole story
- COMMENTARY
The DOJ on Tuesday took action against Google, alleging the company abused its market power and stifled competition. Google responded by stating the DOJ's … Read the whole story
Facebook this week sued the companies Boostgram and Instant-Fans for allegedly selling fake followers and likes on Instagram. Read the whole story
- COMMENTARY
According to reports, AT&T wants to possibly sell DirecTV, Xandr, or... perhaps a kids TV network? The bigger question is what it hopes to … Read the whole story
- COMMENTARY
Some say it takes new tech to succeed, while others prefer a back-to-basics approach, speakers said during the Validity Online Summit. Read the whole story
