PolicyBlog
When Ajit Pai took over as FCC chairman, he promised to "fire up the weed whacker" and dismantle the previous administration's regulations. But his deregulatory approach doesn't apply to content … Read the whole story
AT&T's WarnerMedia took a major revenue hit of 11% in Q3, with particular impact from lower theatrical revenues. Read the whole story
Nielsen says local TV news continues to have the biggest average weekly "reach" for all demographics, at 54% of persons 18 years and up, … Read the whole story
Trimming its Q3 declines from the steep drop in Q2, the U.S. ad market had stronger results than the U.K., Australia, and Canada, which … Read the whole story
The restructuring, effective November 1, aims to maximize the value of Nexstar's content, national reach and consumer digital use, and should result in cost … Read the whole story
It's a "problem" most media outlets would love to have: As the U.S. election approaches, YouTube ad inventory in key states and races is … Read the whole story
- COMMENTARY
So much for TV sports being the savior of the early part of the new TV season. Read the whole story
The development leaves just one vMVPD carrying the RSNs: AT&T TV Now, through its $80-per-month plan Read the whole story
Participating publishers use the fully auditable GPS supply marketplace to reserve premium inventory for media buyers' clients, and commit to reduced fees and transparency … Read the whole story
U.S. ad spending lagged the erosion of the U.S. economy going in and coming out of the 2020 recession, according to a MediaPost analysis … Read the whole story
Ad services company BrandTotal "put the security and integrity of Facebook and its users at risk," Facebook is telling a federal judge. Read the whole story
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were … Read the whole story
More than half of American adults now stream ad-supported content, including those who subscriber to both audio and video premium streaming services. That's the … Read the whole story
The phone remains the top customer communication channel. And video chat is rising, Vonage reports. Read the whole story
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends … Read the whole story
As painful as the attacks and the boycott were, they put heat under Facebook to accelerate steps to clean up its act, said Everson. Read the whole story
- COMMENTARY
What does "authenticity" look like to gamers? How are brands getting it right? The biggest aspects of authenticity to gamers are interactivity and creativity … Read the whole story
Hulu, Disney+ and Apple TV+ were right behind Amazon Prime Video at $144.6 million, $135.3 million and $104.7 million, respectively. Now-defunct Quibi was sharply … Read the whole story
- COMMENTARY
Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance. Read the whole story
