While it insists its new Bond flick is not for sale and will debut in theaters next spring, MGM's reportedly having floated selling the movie for a streaming debut on … Read the whole story
Hundreds of millions of ad dollars have been spent on elections - but candidates do not always get bang for their bucks. Read the whole story
Messages at the top of U.S. users' news feeds will stress that, counter to any false claims they may see, mail-in voting is safe … Read the whole story
Thirteen percent of digital political media ad spend could be subject to ad fraud, and "one in five invalid clicks is not from U.S. … Read the whole story
ViacomCBS International Studios, led by Nina Hahn, is designed to expand the studio's global pipeline of kids' content and broaden its offerings to include … Read the whole story
As difficult as the 2020 ad recession has been for the U.S., it's proven even more challenging for other major "Anglo" markets, especially Canada, … Read the whole story
Two-thirds of ad agency executives say they have fundamentally altered how they do business in response to the COVID-19 pandemic. That's the finding of … Read the whole story
Among regular TV sports viewers, 83% access illegal pirated streaming content at least once a week across the globe either paid-for or free, a … Read the whole story
Facebook's interpretation of the Telephone Consumer Protection Act would hinder efforts to fight fraud, 37 attorneys general argue in a friend-of-the-court brief filed with … Read the whole story
National TV ad spending from Aug. 26-Oct. 25 was down 82% to a collective $60.3 million vs. $347 million in 2019, according to iSpot.tv. … Read the whole story
"It's no wonder we're seeing wariness about adopting potentially useful things like contact tracing applications," FCC Commissioner Geoffrey Starks said Monday. Read the whole story
Most U.S. ad agencies are happy with the number of advertising services they offer, but a slight majority feel there is room to add … Read the whole story
The company, which has agreed to be acquired by Verizon, spent $238 million on measured media in 2019, according to Kantar. Read the whole story
Media and marketing advisory firm MediaLink, part of Ascential, has hired Dentsu veteran Reshma Karnik as vice president, data and technology solutions (dts). Based … Read the whole story
As new restaurants and food businesses open at pre-pandemic levels, Yelp data on the economy and Deloitte insights reveal what consumers are thinking and … Read the whole story