Social Media Insider
Some averages: $370 for a feed post, when photos and videos show up in the feeds of followers, and $670 for a video. Read the whole story
Relaunched TVision seeks to take on existing vMVPD options with lower-priced package options. Read the whole story
"I believe Congress should update the law to make sure it's working as intended," Zuckerberg will tell lawmakers on the Senate Commerce Committee Wednesday. Read the whole story
New global TV head Bela Bejaria is already revamping Netflix's U.S. structure and its international team, with a few layoffs resulting. Read the whole story
Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it. In preparation … Read the whole story
The streamer continues to bolster its original programming offerings in the face of the multiplying number of options for consumers -- although it is … Read the whole story
The good news for the radio industry is that Nielsen just reported the medium's audience rose substantially in October, nearly recovering all of the … Read the whole story
Creative talent flooding into the marketplace will spur a new wave of entrepreneurs, establishing businesses that deliver agency and marketing services. Agencies like Dentsu, … Read the whole story
"YouTube's massive de-platforming, which occurred just three weeks before the 2020 Presidential election, worked to the severe detriment of both conservative content creators and … Read the whole story
The FCC voted 3-2 Tuesday to affirm its 2017 repeal of regulations that prohibited internet service providers from blocking or throttling traffic. Read the whole story
Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automatic bidding manages bids for advertisers dynamically, Pinterest product marketing lead Stephanie Johnson … Read the whole story
Almost all companies surveyed have a program this year, and many have achieved maturity. Lead generation has fallen as a KPI, Terminus reports. Read the whole story
Amazon Prime Video's "Borat Subsequent Moviefilm" has now bested "Mulan" as the top theatrical movie shifted to premium streaming distribution. For its opening weekend, … Read the whole story
- COMMENTARY
A Senate report claims local journalism is in trouble, partly because Silicon Valley companies have engaged in anticompetitive business practices. Read the whole story
Free shipping will be a major factor and 52% of consumers will do holiday shopping on Thanksgiving Day or later, NPD reports. Read the whole story
- COMMENTARY
What once seemed like easy money is becoming a money pit. Read the whole story
While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many … Read the whole story
Suppose they held a boycott and nobody noticed? That might be the best way to describe the findings of a study indicating that a … Read the whole story
