by Karlene Lukovitz
NFL national ad revenue is actually up 8% versus last year's first nine months, but the rest of the sports world has been hard-hit. Read the whole story
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by Karlene Lukovitz
Households with paid subscription-based video-on-demand/SVOD services only remain stable at 20%, but pay-TV/MVPD-only households declined by seven percentage points, reports Leichtman Research Group. Read the whole story
by Wendy Davis
Net neutrality proponents are gearing up to press the Biden administration to restore a set of broadband regulations that were passed in 2015, but … Read the whole story
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by Karlene Lukovitz
The partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competitive separation and the ability to guarantee an advertiser first position and category … Read the whole story
COMMENTARY
by Karlene Lukovitz
Though traditional linear TV still delivers far larger reach, smart-TV manufacturers report that 25% to nearly 50% of their devices are now used for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
TikTok was the top non-gaming app last month in generating in-app revenue from users at $115 million, but that fell short of the $130.5 … Read the whole story
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by Laurie Sullivan
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertising generates a 20% higher return on investment relative to a brand's average … Read the whole story
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by Laurie Sullivan
Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company's proprietary live-signal data and … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email clicks fell, but other metrics rose in Q3. And SMS results are up, Omnisend reports. Read the whole story
by The Editor
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Ciara Dilley, PepsiCo; Lori Krauss, Warby Parker; Claudine Patel, Reckitt Benckiser; … Read the whole story
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by Laurie Sullivan
Verizon Media and Walmart on Monday will launch a partnership called 30 Days of Savings, driving an expanded series of holiday ecommerce content to … Read the whole story
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by Ray Schultz
Yahoo Mail will begin charging for the previously free service on January 1. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While it has started its own Apple TV streaming programming platform, it still has heart -- and expectations -- wrapped around its new 5G … Read the whole story
by Wendy Davis
T-Mobile ads touting the benefits of its upcoming 5G network could mislead people to think the network will be available in the near future, … Read the whole story
by Wayne Friedman
Jumping on the sharp rise of overall news consumption via traditional TV media and new streaming platforms, business-focused Bloomberg Media will launch a 24-hour/7 … Read the whole story
COMMENTARY
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Gannett, Meredith, News Corp., The New York Times Co. and Tribune Publishing Co. reported positive digital metrics, softening the blow of lower ad revenue. Read the whole story
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by Richard Whitman, Columnist
Both seats are held by Republicans and a flip to Democrats would give the party control of the Senate and Congress. Read the whole story