Mobile's share of video impressions declined by 8% in Q3 to 43%, leaving mobile with a two percentage-point edge over CTV. PC impressions continued to decline, dipping 20% to a … Read the whole story
Financially troubled media measurement company Comscore says it is in advanced talks with an "anchor investor" to help it reduce debt. Comscore's long-term debt … Read the whole story
PayPal payment options will be used in ecommerce offerings, starting with holiday gift guides, across NBCU linear, digital, social, branded and editorial content, in … Read the whole story
CNN scored massive ratings that beat all broadcast and cable networks Saturday night following the call earlier in the day that Joe Biden had … Read the whole story
Videoconferencing app Zoom, which surged in popularity due to COVID-19, will implement an information security program to settle allegations that it deceived users over … Read the whole story
TikTok has asked an appellate court in Washington, D.C. to uphold an injunction that prevents the Commerce Department from attempting to ban downloads of … Read the whole story
Increasing spending and/or emphasis on the use of first-party data is the No. 1 solution brand marketers expect to take following moves by Google, … Read the whole story
In 2021, the fastest-growing, most successful brands will be storeless and will rely on data, become live, participatory and entertaining and will remain local … Read the whole story
Total company revenue was $738 million in Q3 with political advertising at $116 million, a new record for the quarter for Tegna, vs. $8 … Read the whole story
You've Got Spam reportedly allows users to subscribe so-called spammers to hundreds of useless emails. Read the whole story
But many want personalized suggestions, and others plan to rely on social media, McKinsey reports. Read the whole story
The TV ad upfront market for the 2020-2021 TV season has taken a tumble -- so far -- down 15%. Read the whole story
How will the next administration affect advertising? Centro CEO Shawn Riegsecker called it the "multibillion dollar question" the industry faces, and said "probably the … Read the whole story
An increased reliance on so-called "sales lift" metrics will be the greatest beneficiary of the deprecation of third-party cookies, according to a survey of … Read the whole story
Travel & Hospitality brands sent few emails. But Saks and Bloomingdale's were active on the retail side, SmarterHQ reports. Read the whole story
The people deemed Joe Biden the next president-elect of the United States this weekend - and the news blanketed front pages coast to coast. Read the whole story
If you'd like to nominate an agency and/or individual, please send your suggestions to joe@mediapost.com by the end of today. Read the whole story
What can one say about Alex Trebek that has not already been said by so many, and with such great and sincere affection? Read the whole story