by Karlene Lukovitz
The belated deal brings the HBO Max app to 40 million Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets, … Read the whole story
by Wayne Friedman
Newsmax, a pay TV news network and digital platform, is being linked to investment and acquisition talks with Hicks Equity Partners, according to a … Read the whole story
by Wendy Davis
The White House is appealing an order issued earlier this month that prohibits the government from effectively shutting down the social video app TikTok … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
LinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but says it will provide refunds and offer more transparency … Read the whole story
by Karlene Lukovitz
"We saw enough very positive results before [the "Mulan"] controversy started to know that we've got something here in terms of the premiere access … Read the whole story
by Karlene Lukovitz
The repositioning will shift the unit's focus to startups supporting Comcast initiatives, including its streaming and broadband distribution businesses. Read the whole story
by Wayne Friedman
DraftKings saw a 64% rise in subscribers to 1 million monthly unique users, with $133 million in revenues vs. $67 million in Q3 a … Read the whole story
COMMENTARY
by Karlene Lukovitz
Nielsen and AMC Networks announced notable addressable initiatives, the Disney+ juggernaut continued its momentum, and Hulu + Live TV and other vMVPDs reported notable … Read the whole story
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by Laurie Sullivan
Marketers don't fully understand technology's role in driving business and media goals, and few have learned enough since the onset of COVID-19, two studies … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Called AMSI, Advertising Metadata Standards Initiative, if achieved this would provide an Ad specifications database building block to the industry for analysis of cross-media … Read the whole story
by Wendy Davis
A federal judge has refused to dismiss a lawsuit alleging that the mayor of Irvine, California violated a critic's First Amendment rights by blocking … Read the whole story
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by Richard Whitman, Columnist
More than 2.3 billion people identify as gamers, a pretty big target for marketers in search of an audience. The new agency will be … Read the whole story
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by Laurie Sullivan
Google has made it difficult for companies to serve up in searches without buying ad space on Google, The Turkish Competition Authority said Friday … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
By augmenting our abilities, 'amplified intelligence' enables increased operational efficiencies and more effective decision-making, offering businesses a competitive advantage. Read the whole story
COMMENTARY
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Without local press, readers are less likely to be informed about candidates, such as those for the House of Representatives. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The validity of research came into question again following the 2020 presidential election. How could research companies not predict a tighter outcome between President … Read the whole story
by Joe Mandese
While a variety of consumer research studies in recent months have sought to segment consumers based on how they have changed behaviorally and/or psychographically … Read the whole story