RTBlog
The big loser of the 2020 election was political polling -- and by extension -- survey-based consumer research. While caveats abound, it largely failed, raising questions about how good polling … Read the whole story
The belated deal brings the HBO Max app to 40 million Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets, … Read the whole story
Newsmax, a pay TV news network and digital platform, is being linked to investment and acquisition talks with Hicks Equity Partners, according to a … Read the whole story
The White House is appealing an order issued earlier this month that prohibits the government from effectively shutting down the social video app TikTok … Read the whole story
COMMENTARYLinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but says it will provide refunds and offer more transparency … Read the whole story
"We saw enough very positive results before [the "Mulan"] controversy started to know that we've got something here in terms of the premiere access … Read the whole story
The repositioning will shift the unit's focus to startups supporting Comcast initiatives, including its streaming and broadband distribution businesses. Read the whole story
DraftKings saw a 64% rise in subscribers to 1 million monthly unique users, with $133 million in revenues vs. $67 million in Q3 a … Read the whole story
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Nielsen and AMC Networks announced notable addressable initiatives, the Disney+ juggernaut continued its momentum, and Hulu + Live TV and other vMVPDs reported notable … Read the whole story
Marketers don't fully understand technology's role in driving business and media goals, and few have learned enough since the onset of COVID-19, two studies … Read the whole story
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Called AMSI, Advertising Metadata Standards Initiative, if achieved this would provide an Ad specifications database building block to the industry for analysis of cross-media … Read the whole story
A federal judge has refused to dismiss a lawsuit alleging that the mayor of Irvine, California violated a critic's First Amendment rights by blocking … Read the whole story
More than 2.3 billion people identify as gamers, a pretty big target for marketers in search of an audience. The new agency will be … Read the whole story
Google has made it difficult for companies to serve up in searches without buying ad space on Google, The Turkish Competition Authority said Friday … Read the whole story
COMMENTARYBy augmenting our abilities, 'amplified intelligence' enables increased operational efficiencies and more effective decision-making, offering businesses a competitive advantage. Read the whole story
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Without local press, readers are less likely to be informed about candidates, such as those for the House of Representatives. Read the whole story
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The validity of research came into question again following the 2020 presidential election. How could research companies not predict a tighter outcome between President … Read the whole story
While a variety of consumer research studies in recent months have sought to segment consumers based on how they have changed behaviorally and/or psychographically … Read the whole story
