The base package's monthly price is being bumped up by $10 to $64.99, as of Dec. 18 -- the same as rival YouTube TV, which hiked its own price by … Read the whole story
The lineups allow brands to advertise alongside the most popular artists and songs across key markets. The YouTube Charts power the Top 100 lineup … Read the whole story
Nearly 50% of all programmatic OTT and CTV advertising goes to Roku devices, dwarfing other device makers, according to a Q3 2020 survey from … Read the whole story
Cinemark Holdings has agreed to narrow the exclusivity of movies in its theaters to 31 days for all kinds of films, including franchise movies. Read the whole story
New research from Comcast Cable's ad sales division, Effectv, and VAB finds that linear TV can lift performance in all brand life stages, and … Read the whole story
Eye-tracking TV tech company TVision has added person-level measurement data now being used by ad-tech and media-measurement companies Xandr, Oracle Moat, VideoAmp and iSpot. Read the whole story
Visitors to Harriet Carter Gifts' website had no "reasonable expectation of privacy" in data they generated because they failed to block cookies, Harriet Carter … Read the whole story
Google wants to make it perfectly clear it does not use personal data collected in its email platform for ad targeting in Google Ads. Read the whole story
Google plans to start serving Recommendations when using broad match in Google Ads, making it easier to benefit from the strategy and gain better … Read the whole story
Apple's planned changes for IDFA (identifier for advertisers) in its next iOS version has potentially grave consequences for the mobile advertising industry, according to … Read the whole story
AVOD Xplore will launch later this month with 2,500+ hours of content and reach 50 million viewers, according to the company. Read the whole story
A privacy group led by prominent activist Max Schrems has filed complaints against Apple in Germany and Spain, for allegedly enabling app developers to … Read the whole story
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. Read the whole story
In a survey conducted before the election, voters said they would spend 30% more or 30% less, depending on what the outcome would be. Read the whole story
More issues with TV audience measurement, network promotional follies, why ratings don't matter anymore and how shows are dealing COVID-19 and police brutality are … Read the whole story
Day One of ARF's "Attribution & Analytics Accelerator" gathering offered intriguing marketing modeling case studies from four major brands, Microsoft, Mazda, Trojan, and Cotton … Read the whole story
Critics say the immigration policies make it more difficult for skilled workers to acquire visas and require companies that hire "high-skilled" foreign workers with … Read the whole story