by Karlene Lukovitz
Twitter may hope to woo new users, as well as further boost tweet volumes, by allaying fears about the public, permanent nature of standard … Read the whole story
COMMENTARY
by Karlene Lukovitz
Following President Trump's attacks on Fox News for having called Arizona and the overall election for Joe Biden, Fox has begun claiming on its … Read the whole story
by Wendy Davis
Facebook's and Twitter's CEOs both said at a Senate hearing Tuesday that they support reforming Section 230 of the Communications Decency Act -- the … Read the whole story
by Karlene Lukovitz
Researcher Parks Associates also reports that 78% of U.S. broadband households subscribe to at least one OTT service, up from 71% the previous year. Read the whole story
by Wendy Davis
A federal judge has granted preliminary approval to Facebook's settlement of a class-action lawsuit over a security lapse that enabled hackers to steal 30 … Read the whole story
by Karlene Lukovitz
Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netflix will add 73 million (+36%), to reach 274,000, projects Digital TV Research. Read the whole story
-
by Wayne Friedman
Key ad categories -- automotive, retail, technology, CPG and D2C -- helped grow CTV revenue, Magnite says. Its Q3 results represent the combined performance … Read the whole story
-
by Wayne Friedman
Data and analytics company Tatari is starting up an automated next-day metric to tabulate return on advertising spend (ROAS) for linear and streaming TV … Read the whole story
by Joe Mandese
At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media companies may be cautious when it comes to transitioning business to the digital world. Read the whole story
by Wayne Friedman
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day Two of this week's ARF event on attribution and analytics featured Cadillac, Regions Bank, CIMM, ANA/AIMM and Analytic Partners and how they are … Read the whole story
-
by Richard Whitman, Columnist
One of the latest Lincoln Project ads notes that President-Elect Joe Biden received more votes than any presidential candidate in history. It is "shameful" … Read the whole story
-
by Ray Schultz
Mistakes can reveal attempts at online fraud, counterfeit goods and other types of cyber crime. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 73% of marketers expect a negative impact of IDFA changes on their campaigns and apps, losing about half of identifiers under Apple's opt-in … Read the whole story