Mobile Insider
by Karlene Lukovitz
AudioMob's reward-based audio gaming ad format, still in beta, is already being used by by brands including Amazon, Dell and McDonald's, and has been incorporated into games from Kwalee and … Read the whole story
by Karlene Lukovitz
Sinclair's financially troubled RSNs will be rebranded under the Bally's name and, along with its other networks, serve as a foundation for Bally's' push … Read the whole story
by Wayne Friedman
Nielsen is starting up its own identity graph ID resolution system for cross-media measurement. Its ID system -- based on people-based data sets -- … Read the whole story
by Karlene Lukovitz
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to … Read the whole story
by Wendy Davis
Apple has agreed to pay $113 million to resolve a probe by state attorneys general into allegations that it slowed down older iPhones to … Read the whole story
by Wendy Davis
Illinois consumers can proceed with a lawsuit alleging that Apple's Photos app violates an Illinois biometric privacy law Read the whole story
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by Richard Whitman, Columnist
The companies have announced a deal whereby WPP and its agencies will utilize Anzu's in-game programmatic ad technology to reach gamers across gaming platforms. … Read the whole story
by Wayne Friedman
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for … Read the whole story
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by Wayne Friedman
Data and analytics company Tatari is starting up an automated next-day metric to tabulate return on advertising spend (ROAS) for linear and streaming TV … Read the whole story
by Laurie Sullivan
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. Read the whole story
by Joe Mandese
In an effort to delineate how the COVID-19 pandemic has impacted consumer mindsets -- and how that might impact how they behave as consumers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
One change is part of an App Store Small Business Program. Apple's IDFA identifier will have a major impact on advertisers and publishers. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Will advertisers continue to support a medium that has been proven detrimental to the mental health of their target audience? Read the whole story
COMMENTARY
by Corinne Casagrande
Performance advertising is not the same as promotion; it's simply holding media accountable for KPIs on a shorter timescale. Read the whole story
by Sarah Mahoney
Still, "similar to its foray into food, Amazon will find itself facing formidable, deeply embedded competitors with voluminous store networks," says an analyst. Read the whole story