Sinclair's financially troubled RSNs will be rebranded under the Bally's name and, along with its other networks, serve as a foundation for Bally's' push … Read the whole story

Nielsen is starting up its own identity graph ID resolution system for cross-media measurement. Its ID system -- based on people-based data sets -- … Read the whole story

The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to … Read the whole story

Apple has agreed to pay $113 million to resolve a probe by state attorneys general into allegations that it slowed down older iPhones to … Read the whole story

Illinois consumers can proceed with a lawsuit alleging that Apple's Photos app violates an Illinois biometric privacy law Read the whole story

Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for … Read the whole story

"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. Read the whole story

In an effort to delineate how the COVID-19 pandemic has impacted consumer mindsets -- and how that might impact how they behave as consumers … Read the whole story

Still, "similar to its foray into food, Amazon will find itself facing formidable, deeply embedded competitors with voluminous store networks," says an analyst. Read the whole story