PolicyBlog
by Wendy Davis, Staff Writer
Despite pushback from the ad industry, Apple plans to move forward early next year with new privacy settings that will require app developers to obtain users' consent before tracking for … Read the whole story
by Joe Mandese
While the return on ad spending has changed dramatically for many categories in recent years -- especially during the recent pandemic -- the returns … Read the whole story
by Karlene Lukovitz
Channels too small to share in revenue through YouTube's Partner Program may now have ads inserted, as long as they meet the platform's "advertiser-friendly … Read the whole story
by Wendy Davis
Google's YouTube has changed its terms of service to make clear that it doesn't want images on the platform to end up in facial-recognition … Read the whole story
by Karlene Lukovitz
Increasing the platforms' ARPU probably won't hurt as AT&T reportedly explores selling a minority stake in DirecTV, U-verse and AT&T Now. Read the whole story
by Larissa Faw
Horizon and TikTok are uniting to provide "white glove services" such as proactive support for onboarding new clients onto the platform, campaign strategy and … Read the whole story
by Wayne Friedman
Cord-cutting in the U.S. slowed in Q3 for traditional and virtual pay TV providers to a 4.6% decline and 89.6 million subscribers. But steeper … Read the whole story
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by Laurie Sullivan
Advertisers used more digital media on portable devices early in the COVID-19 pandemic to reach consumers, but the trend continues to reverse. Many advertisers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Three weeks of top-scripted shows returning to prime-time schedules have seen mostly drops in viewership. Read the whole story
by Laurie Sullivan
How are businesses faring during COVID-19? Smaller firms with less than 500 employees in retail, home, professional and personal services and automation continue to … Read the whole story
by Laurie Sullivan
Former Google CEO Eric Schmidt reportedly could lead a new technology industry task force in the White House, but progressive groups warn President-Elect Joe … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email volume and response to pandemic-related emails boomed in the spring, but have evened off, Validity reports. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day 3 of ARF's attribution and analytics forum featured five presentations that touched on optimizing the creative mix, media selection beyond digital and television, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment. Read the whole story
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by Wayne Friedman
A story ("Mediaocean Automates Local TV Pre-, Post-Buys") in the Nov. 18 edition of "Television News Daily" made a reference to ownership of Premion. … Read the whole story