by Joe Mandese
U.S. ad and marketing spending will fall 7.1% this year to $494.23 billion, according to a new forecast released today by media industry economists … Read the whole story
by Larissa Faw
The snack conglomerate is awarding the Groupe production duties across Europe. Read the whole story
by Wayne Friedman
Advertisers will be able to measure in-game ad campaigns in real-time and evaluate their campaigns, with the deal. Comscore was granted a patent for … Read the whole story
by Wendy Davis
Starting next year, Comcast subscribers in 14 additional states and the District of Columbia who consume more than 1.2 TB of data per month … Read the whole story
by Wendy Davis
Handing AT&T a defeat, a federal appellate court on Monday refused to reconsider a prior ruling that requires DirecTV to face a lawsuit alleging … Read the whole story
by Wayne Friedman
In the two-week period since Nov. 10, TVision has had 28 TV commercial airings with $3.35 million in total national TV spend, according to … Read the whole story
by Sara Guaglione
The new codes let readers unlock offers like discounted prices on app subscriptions or free access to an app for a limited period. Read the whole story
by Joe Mandese
In a disequilibrium that likely has not existed in the TV ad marketplace since the early days of cable and syndicated TV, a group … Read the whole story
by P.J. Bednarski
Verizon allows businesses that provide smartphones for their employees to trade in those phones, from Verizon or any carrier, for 5G iPhone 12 service. Read the whole story
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by Richard Whitman, Columnist
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at … Read the whole story
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by Ray Schultz
The new capability works with email, advertising and social, the company says. Read the whole story
by Steve McClellan
Wavemaker, MediaCom and Mindshare are the top finishers in COMvergence's new business rundown for the first three quarters, giving GroupM a lock on the … Read the whole story
by Laurie Sullivan
In the new role, Mathew will support expansion and make it easier for brands to personalize campaigns without the notion of another "shiny new … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What if between every question the person in conversation lost their train of thought and forgot the topic? That's kind of what would happen … Read the whole story
COMMENTARY
by Sean King
Once we went into lockdown, podcast downloads immediately took a hit, but they came back pretty quickly. Read the whole story
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by Laurie Sullivan
To minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers are staggering deals and discounts, which could help with recovery in the U.S. Read the whole story
by Laurie Sullivan
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted in the U.S. The company believes advertisers can offset delivery cost by allowing … Read the whole story
COMMENTARY
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'People' had its best quarter ever with web traffic rising 22%, while Allrecipes also saw record online visits. Read the whole story