RTBlog
by Joe Mandese
Among the solutions being proffered for the ongoing deprecation of the cookie is returning to a method of targeting people based on what interested them to land on a piece … Read the whole story
by Laurie Sullivan
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find Sony PlayStation 5 gaming console. Read the whole story
by Wendy Davis
Facebook is urging the Supreme Court to take up a long-running dispute about whether tracking logged-out users via the "Like" button violates a law … Read the whole story
COMMENTARY
by Karlene Lukovitz
The rise in CTV audiences and advertising, and D2C initiatives, has also driven a surge in experimentation with QR codes to drive viewers to … Read the whole story
COMMENTARY
by Ian Culley, Op-Ed Contributor
The vaccine might deliver a newly liberated audience, but that is the extent of its impact for brands. Read the whole story
by Sarah Mahoney
It's been six years since JibJab did a musical "year-in-review" video. But its creative team decided 2020 needed a fiery goodbye. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't … Read the whole story
by Laurie Sullivan
The U.K. on Friday introduced a dedicated Digital Markets Unit within the Competition and Markets Authority to introduce and enforce a new code to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When the theatrical release of "Trolls World Tour" failed to materialize after the COVID-19 pandemic set in and shut down movie theaters nationwide, NBCU … Read the whole story
by Wendy Davis
Google is pressing a federal judge to dismiss claims that the company violated an Illinois privacy law by acquiring a faceprint database from IBM, … Read the whole story