by Karlene Lukovitz
WarnerMedia CEO Jason Kilar demurs on whether the groundbreaking policy is likely to stick beyond 2021, saying the company and industry need to see … Read the whole story
by Joe Mandese
Based on its most recent trending data, including the month of March, the U.S. ad market is pacing to end on a positive note … Read the whole story
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by Wayne Friedman
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local … Read the whole story
by Karlene Lukovitz
Fox, which reportedly owns a 2.6% share in Flutter now, will participate in raising $1.48 billion in capital for the $4.1 billion deal, which … Read the whole story
by Wayne Friedman
Discovery+ could see $600 million in annual revenue its first year, Macquarie Research estimates. The question is whether it can compete with other major … Read the whole story
by Laurie Sullivan
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by … Read the whole story
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by Laurie Sullivan
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of the full content for CTV, video and livestreaming and will be available globally … Read the whole story
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by Ray Schultz
Mobile use for shopping fell slightly from last year. But fraud made up a high percentage of all transactions, TransUnion reports. Read the whole story
by Wendy Davis
"We do need more privacy regulation in the United States," David Chavern, CEO and president of the News Media Alliance, tells MediaPost. Read the whole story
by Tanya Gazdik
Eight ads were seen at least 700 million times, with Chevrolet's "Middle of Nowhere" 2021 Trailblazer spot leading the way, per iSpot.tv. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks. Read the whole story
by Steve McClellan
The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and … Read the whole story
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by Ray Schultz
Johnson is credited with driving a technology-based mindset at Starbucks, where he has served as CEO since 2017. Read the whole story