RTBlog
On the heels of last week's column predicting we are poised to see a dramatic resurgence in contextual targeting, I received a flurry of new announcements leaning back into contextual, … Read the whole story
The global and U.S. ad outlook has improved markedly from earlier this year, according to revised year-end forecasts released by Madison Avenue's Big 3 … Read the whole story
With Amazon Fire now supporting HBO Max, Roku, as the remaining holdout, is getting pressure from Roku device users who now want to get … Read the whole story
Two Facebook users have brought an antitrust lawsuit accusing the company of drawing on consumer data in order to either acquire potential rivals, or … Read the whole story
COMMENTARYAs marketplaces like Amazon see dramatic growth, one wants advertisers to take advantage of behavioral data from a variety of actions to support a … Read the whole story
"Google has taken hundreds of millions of dollars from us to advertise and distribute these products in the Chrome Store," the IAC spokesperson explains. … Read the whole story
- COMMENTARY
On average, adding CTV to desktop and mobile drove a 149.6% lift in brand awareness versus desktop and mobile alone; a 36.9% lift in … Read the whole story
As the parent company restructures, and ABC News deals with its own layoffs, Radio Disney is being shuttered. Read the whole story
The audit program would help assure marketers the audited sites they invest in are "legitimately delivering human audiences," according to the organization. Read the whole story
- COMMENTARY
Major TV station groups need to reevaluate their relationship with traditional and virtual pay TV providers. Read the whole story
Videoconferencing app Zoom, which surged in popularity this year, has asked a judge to throw out a potential class-action lawsuit alleging wide-ranging security and … Read the whole story
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. Read the whole story
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with a smart contract and tokens. Read the whole story
Major market local TV stations and their newscasts will get a boost with TV news content distribution deals on Amazon Fire TV, the streaming … Read the whole story
GroupM, Magna and Zenith are out with their new global ad spending forecasts. Read the whole story
- COMMENTARY
In the past six years, while TV spending dropped by more than a quarter, social media spend has nearly quadrupled. Read the whole story
COMMENTARYWhat happens when the dominant right-wing news brand loses its dominant source of promotion? You know, the Promoter-in-Tweet? Read the whole story
- COMMENTARY
Respondents operating in an ecosystem prioritizing privacy, data control, transparency and accountability provided higher-quality data. Read the whole story
