Nielsen says it is simplifying its TV and digital solutions portfolio into a single, comparable cross-media metrics product and will replace current systems fully … Read the whole story
As part of an effort to standardize measurement definition of the burgeoning "influencer marketing" marketplace, the Association of National Advertisers has formed an Influencer … Read the whole story
The number of ad commercial messages is flat for the week of Nov. 16-22 vs. the same week the year before for total TV … Read the whole story
The company confirmed today that its international operations, which includes agencies Carat and mcgarrybowen, would cut its workforce by 12.5% as part of an … Read the whole story
Simington is a "deeply dangerous" nominee, and his appointment would result in gridlock at the FCC, Senator Richard Blumenthal said Monday. Read the whole story
Keller will be executive vice president of digital ad sales and advanced advertising of Discovery Inc., reporting to Jon Steinlauf, chief U.S. ad sales … Read the whole story
A legally blind New York resident has accused Facebook's Oculus of violating the Americans with Disabilities Act by failing to ensure its site is … Read the whole story
The SVOD and live-streaming service became available on Comcast's Xfinity Flex streaming device earlier this year. Read the whole story
The future of movie marketing has changed fundamentally, requiring more "flexibility" and hedging, but the ultimate window is the one with the end-user, AT&T … Read the whole story
The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle's connected TV audiences. Contextual video advertising enables marketers to reach … Read the whole story
Hallmark Movies & More will feature a lineup of over 120 titles from the company's original content library. Xumo offers over 200 digital channels … Read the whole story
Just days into the holiday season, Google announced on Twitter the rollout of an algorithm update -- the third one this year. Read the whole story
"California will have its own dedicated agency that enforces CPRA, which will have its own budget to go after companies that do not comply," … Read the whole story
Apple delayed its permission to track with an opt-in option until next year, but its requirements for app developers to add privacy nutrition labels … Read the whole story
The sweepstakes company sends 6 billion emails a year, while seeking to comply with present and future law. Read the whole story
Senators Amy Klobuchar and Mark Warner stepped in to lead 11 senators in a letter that calls for Google to strengthen enforcement of its … Read the whole story
In a world of streaming, CTV and OTT, where on-demand programming is key -- the venue of a traditional live, linear TV network means … Read the whole story