The FTC is moving "deeper into the consumer review ecosystem," advertising lawyer Jeff Greenbaum says. Read the whole story
The ambitious "single currency" audience measurement plan unveiled by Nielsen this week comes with a price tag. And it will be paid mainly by … Read the whole story
Disney is offering a new premium bundle of Disney+, Hulu and ESPN+ and will add 50 new TV series and movies from its major … Read the whole story
Overall sports viewing sank 8% to 245.6 million minutes in September-October, while gross minutes for non-heavy sports viewers declined 19% to 66.5 billion, Although … Read the whole story
Samsung is AMC Networks' latest partner in AMCN Digital, its free, ad-supported programming strategy. Read the whole story
Revenues for free, ad-supported video-on-demand streaming service Tubi have doubled since Fox acquired it earlier this year, and its ad sales are growing so … Read the whole story
The feature will begin in Ad Settings in the U.S. with YouTube Ads, then in Google Ads and YouTube globally in early 2021. Countries … Read the whole story
Despite more experimentation with premium video on demand, it will generate a modest $630 million for studios worldwide this year, estimates Omdia. Read the whole story
It took Fox News Channel $1 billion "in cash burn" to get to profitability, Fox Corp. CFO Steve Tomsic disclosed during an investors conference … Read the whole story
As Fox News wraps up a record year, I just have to ask what lengths it is willing to go to turn a profit? … Read the whole story
Sure, reality and romance fare were popular escapes, but in addition, time spent viewing foreign titles jumped 50% versus 2019. Read the whole story
California Attorney General Xavier Becerra has proposed new privacy regulations implementing the state's privacy law, including rules for a standardized opt-out button. Read the whole story
In an online privacy crackdown, French authorities have fined Google $121 million and Amazon $43 million over their use of cookies for ad-targeting purposes. Read the whole story
GroupM has named Adam Gerhart Global CEO of Mindshare, effective January 2021. Gerhart, who has been U.S. CEO since 2016, will continue in that … Read the whole story
New reports from Twilio SendGrid and Omnisend show big email volume increases -- and strong results. Read the whole story
During the Search & Performance Insider Summit, Head of Group Marketing Nico Bryant-Aguilar described how telemedicine company Nurx uses the platform for its business. Read the whole story
A study of YouTube video rankings in Google reveals how often YouTube videos are top-ranked in Google search results, and major differences in Google's … Read the whole story