eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14's App Tracking Transparency framework will accelerate the shift from waterfall auctions to contextual advertising. Other … Read the whole story
The growth beat the previous record of 211.7 million in Q4 2018, reports Strategy Analytics. Read the whole story
HBO Max can be downloaded from the Roku channel store starting Dec. 17, and users can subscribe on their Roku device to access all … Read the whole story
"Zoom's unlawful business practices created substantial privacy and security risks for consumers and gave the company an unfair advantage," privacy groups tell the FTC. Read the whole story
The Media Rating Council this morning announced plans to launch a new subcommittee focused on the quality of data sources used in various media … Read the whole story
"Google uses its powerful position on every side of the online display markets to unlawfully exclude competition," attorneys general in 10 states claim in … Read the whole story
Fox Entertainment and Pepsi are partnering for new prime-time game show "Cherries Wild" in an "authentic collaboration" created with the Pepsi Wild Cherry brand, … Read the whole story
"StreamScam" spoofed nearly 29 million valid U.S. household IP addresses, including about 3,600 apps and 3,400 unique CTV device models, reports the company. Read the whole story
The Media Ad Sales Council is being formed by Matrix, whose Monarch ad sales platform manages more than $13 billion in media ad revenue. … Read the whole story
Nielsen is adding ad spend by advertiser across national/local TV and Spanish-language national/local TV to its publicly disclosed top 10 TV-related lists. The top … Read the whole story
The study shows ads performed well in both fanless and recorded fan noise scenarios. Read the whole story
In the lead up to the 2020 presidential election, President Elect Joe Biden dominated the local TV airwaves, according to an analysis released today … Read the whole story
"Brands and consumers both lose to Apple," said Conor Ryan, StitcherAds CIO. "it's like Instagram not knowing who you are every time you open … Read the whole story
The firm also provides integrations with Klaviyo and Mailchimp, allowing firms to maintain segmented email lists. Read the whole story
The participants aim to provide the industry with a foundation for a "real world" technical example of how to transmit ATSC 3.0 over hybrid … Read the whole story