New AVODs (ad-supported streamers) may offer a new place for networks to make up the fall deficits in viewership. Read the whole story

The acquisition, set to close in January, will expand FreeWheel's programmatic capabilities across all forms of television and video, including connected TV and set-top … Read the whole story

This marks the first time that a third-party solution has secured MRC accreditation for integrated viewable impressions measurement on a large digital platform. Read the whole story

Google "has methodically undertaken actions to entrench and reinforce its general search services and search-related advertising monopolies by stifling competition," nearly 40 attorneys general … Read the whole story

Up to now, the app had been available on Roku and LG and Samsung smart TVs. Read the whole story

The ad also promotes "Wonder Woman 1984" and explicitly informs viewers that it will debut on Max on "the exact same day" as in … Read the whole story

"We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital … Read the whole story

The move creates an "ecosystem where a purchase can be completed within the app. You don't have your journey interrupted," says analyst. Read the whole story

But the report, from Berlin Cameron and Perksy, found that people are sick of talking about the pandemic and are particularly disdainful of the … Read the whole story

The "Thank You" messaging appeared in the New York, Los Angeles, San Francisco, and Seattle markets using contextually relevant placements. The work was additionally … Read the whole story

Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations need to adopt around customer experience to prepare for the year ahead. Read the whole story

"American Idol" judge Katy Perry was No. 1 in social engagement among prime-time series talent. Read the whole story