If a modern day Dante were to write a "Marketing Inferno," a special circle should be reserved for Facebook. It should go to 11 for launching an advocacy campaign targeting … Read the whole story
Democratic contender Jon Ossoff has spent the most at $94.2 million, with fellow Democratic contender Raphael Warnock at $64.7 million. Incumbent Republican contenders' spending … Read the whole story
Toyota spent the most on TV advertising and subsequently garnered the most impressions, per iSpot.tv. Read the whole story
Congressional delays are Scrooging shoppers out of financial peace of mind while COVID-19 cases are soaring. Read the whole story
Incoming CEO Wade Davis -- a former Roku board member --reportedly feels existing streamer Univision Now hasn't been sufficiently promoted, and wants to offer … Read the whole story
Genius Media Group -- which unsuccessfully sued Google for allegedly scraping lyrics -- along with other publishers have brought a new antitrust lawsuit against … Read the whole story
In its recent carriage deal negotiations, Nexstar has been pushing a requirement to carry WGN America, which it is trying to launch as a … Read the whole story
Agree or disagree, that's essentially the bottom-line takeaway from most of these ad-tech suppliers, publishers, platforms and other industry players - who, admittedly, have … Read the whole story
News anchor Karen Hepp is getting some support from the actors' union in her battle with Facebook and other tech companies over the display … Read the whole story
For Algolia's first State of Search and Discovery report, 500 business and technical leaders shared insights into financial benefits, technical challenges, and best practices … Read the whole story
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployment claims, the 15-year mortgage rate, uncertainty indexes, and the effective federal funds … Read the whole story
The FTC says it shouldn't have to wait until Bannon's criminal fraud case is over before questioning him about Cambridge Analytica. Read the whole story
The company will use the funds to invest in growth opportunities with short-term revenue potential. Read the whole story
With restrictions on gatherings, the simple pastimes that Americans loved were quickly reinvented through the lens of experiential marketing. Read the whole story
Reports suggest CBS has yet to totally book all its ad inventory in the game -- now with seven weeks to go. Read the whole story
Almost half of automated email orders occurred during the Cyber Ten Period, Omnisend reports. Read the whole story
A study by Barracuda of phishing attacks finds that 71% of all phishing emails contain malicious URLs. Read the whole story
Messaging and imaging will remain delicate balancing acts, predicts Alli Pierce, the agency's global CCO for client Intel. "'PPE or no PPE,'" 'social distancing … Read the whole story