Advice for marketers and media planners on how to adjust to the changes brought by the new protocol. Read the whole story
Over the past few months, many gamers shed doubt on the much-anticipated release of CD Projekt Red's "Cyberpunk 2077." Why do so many people … Read the whole story
The U.S. ad economy turned in its best month so far this year in November, expanding 11.5%. It was the fourth consecutive month of … Read the whole story
"Section 230 facilitates the spread of foreign disinformation online, which is a serious threat to our national security and election integrity," Trump said Wednesday … Read the whole story
Digital ad fraud mitigation service White Ops has been acquired by Goldman Sachs' Merchant Banking Division, in partnership with ClearSky Security and NightDragon. Terms … Read the whole story
Google's Per Bjorke detailed how Google worked with cyber security firm White Ops to uncover digital ad-fraud scheme 3ve. Read the whole story
Former White House strategist Steve Bannon must appear for questioning by the FTC in connection with its continuing investigation into Cambridge Analytica's data harvesting, … Read the whole story
The decision to spin off Vimeo shows how the rise of streaming has impacted online business models and advertising, as Netflix and other companies … Read the whole story
The idea is to showcase the Amazon Echo and ways families can use it for impromptu drop-in visits. Read the whole story
Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows … Read the whole story
Kenshoo will expand its data and analytics capabilities with the acquisition and will create a new business unit to help resolve one of the … Read the whole story
For example, there's the brand channel, similar to an Instagram profile or Facebook page. Read the whole story