by Joe Mandese
While it's no surprise that 2020 was a banner year for the CTV ad marketplace, a new year-end report from eMarketer projects it will … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers … Read the whole story
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by Ray Schultz
Workplace collaboration platform Slack reported a worldwide outage today, on the first work day of the new year. Read the whole story
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by Laurie Sullivan
Data and insights company Kantar will announce an exclusive partnership Tuesday with Adthena, an AI-powered search intelligence company. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Juniper Research forecasts active subscriptions for on-demand video services to be up 65% in 2025 vs. 2020, with traditional broadcasters increasingly turning to streaming … Read the whole story
by Karlene Lukovitz
The converged video and broadband communications company has integrated Cadent's platform in its Virgin Media Ireland operations and will integrate it in its continential … Read the whole story
by Karlene Lukovitz
Tegna, which owns stations in a total of 51 U.S. markets, renewed or extended all of the Nielsen data services it has been using. Read the whole story
by Karlene Lukovitz
Acquiring rights to Quibi's content library would advance Roku's push into content via its ad-supported Roku Channel app. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
The Google Question Hub feature collects unanswered questions from users, allowing content creators and writers to create content that answers them. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We know Donald Trump as a private citizen isn't going away -- and some networks will be eager to follow his actions, especially regarding … Read the whole story
by Steve McClellan
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges … Read the whole story
by Joe Mandese
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the … Read the whole story
by Laurie Sullivan
Merkle has adjusted to a year of unprecedented challenges through forward thinking, innovation, diversity, and data while changing its partner strategy, differentiating its services … Read the whole story
by Steve McClellan
Philippe Krakowsky will have some big shoes to fill when he officially succeeds Michael Roth as CEO at Interpublic Group in January. IPG was … Read the whole story
by Joe Mandese
As much as the industry's focus on data has changed, Peter Sedlarcik says he remains focused on the role media plays in activating consumers … Read the whole story
by Joe Mandese
When Gene Turner began his ad agency career, he started on the conventional route as a media buyer at McCann-Erickson, negotiating advertising deals for … Read the whole story
by Joe Mandese
"Everything comes down to reach and frequency and how it delivers your communication goals," says MediaPost All Star Russell Zingale, "but if you can … Read the whole story
by Steve Ellwanger
Even before COVID-19, product innovation in the CPG space was hyper competitive as brands and retailers grappled with SKU rationalization. For female-led startups, the … Read the whole story
by Steve Smith
By any measure, Warby Parker has earned its status as archetypal D2C. How many “disruptors” startup business plans have somewhere in their pages “We … Read the whole story
by Joe Mandese
Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel as an All-Star for a career based on embracing disruption. As general manager … Read the whole story