by Karlene Lukovitz
The specific term for the Peacock Premium free trial is still being decided, but could be as long as a year for at least … Read the whole story
by Joe Mandese
Financially beleaguered media researcher Comscore this evening announced it has finalized a deal to recapitalize the company, and also secured "extended data rights" from … Read the whole story
by Tanya Gazdik
A Chevrolet spot that advertises how the GM employee discount is available for everyone, had the most TV ad impressions. Read the whole story
by Wendy Davis
"We believe the risks of allowing the President to continue to use our service during this period are simply too great," Mark Zuckerberg said. Read the whole story
by Wayne Friedman
Much of the nonstop news coverage begin midday and went well into the evening for many networks. The siege of the Capitol began after … Read the whole story
by Wayne Friedman
Nonstop news coverage of the U.S. Capitol siege by supporters of President Trump rocketed daytime Wednesday viewing to historic numbers. CNN and MSNBC recorded … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers don't want to be anywhere near such highly emotional situations. Read the whole story
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by Richard Whitman, Columnist
MediaPost's Creative Agency Of The Year called Trump's actions "sedition and insurrection," calling for his immediate impeachment and conviction. Read the whole story
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by Laurie Sullivan
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ad budgets amidst negative news reports and posts on platforms. But not all … Read the whole story
by Wayne Friedman
Tegna's political ad revenue is projected at $264 million, including $50 million of revenue from the Georgia Senate runoff elections. Overall Q4 revenue is … Read the whole story
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by Karlene Lukovitz
Tegna's CTV/OTT regional/local advertising platform Premion will continue to use FreeWheel's Strata platform to provide some 1,110 agencies access to video inventory from its … Read the whole story
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by Wendy Davis
Mobile ad platform Tapjoy has agreed to monitor the outside advertisers it works with, and to refrain from misleading users about how they could … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most brands are increasing their ecommerce budgets and headcounts this year, Namogoo and Astound Commerce report. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"Clickstream analytics" has seen an uptick in intent among brands. We can infer from this data that brands are reacting to the impending demise … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
That goal may be why it is so interested in Quibi's library. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Discovery has taken a very unsubtle on-air approach to promoting its new Discovery+ subscription streaming service. Read the whole story
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by Ray Schultz
Brands can utilize the data to build audiences for campaign targeting, the company says. Read the whole story