PolicyBlog
In a first, the Federal Trade Commission is requiring a company prosecuted for privacy violations to notify consumers that it shared information about them with outside companies. Read the whole story
In 2021, Peacock is estimated to hit $604 million in revenue -- $197 million coming from advertising and $407 million from subscription revenues. Read the whole story
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will … Read the whole story
iSpot, which measures advertising reach, conversion rates and lift across TV and streaming TV, will integrate Ace's infrastructure and technologies for attitudinal measurement of … Read the whole story
Bigalow will support joint marketing efforts between Amazon and content providers such as Netflix, Disney Plus, HBO Max and Discovery Plus for Amazon's Fire … Read the whole story
- COMMENTARY
It's not just promoting movies, but the platforms where they stream. Read the whole story
The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers … Read the whole story
- COMMENTARY
Now is the time for Madison Avenue to communicate the fairness of the election and empower citizens to make America's democracy more participative. Search … Read the whole story
- COMMENTARY
P&B, Walmart, Disney and American Express were among the more than 1,600 brands that ran ads on websites , flagged for "publishing falsehoods and … Read the whole story
The Canvas CEO does so organizing those lessons within what he terms "P" buckets-Purpose, People, Product and Profound Gratitude. Read the whole story
Amazon uses "dark patterns" to manipulate people from canceling their Prime memberships, advocacy groups allege in a letter to the Federal Trade Commission. Read the whole story
- COMMENTARY
Now everyone seems to agree that continuing to give Trump direct access to a massive audience is not in the interest of our country. Read the whole story
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick the user into seeing unexpected ads. Read the whole story
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. Read the whole story
Digital ad verification company IAS had already partnered with Amino on Total Visibility, a programmatic ad spending monitoring and optimization tool. Read the whole story
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. Read the whole story
- COMMENTARY
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. Read the whole story
This expands the omnichannel ad server's existing accreditations in video and OTT. Read the whole story
While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand … Read the whole story
